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Bengali OTT platform Addatimes launches in Bangladesh

Addatimes is targeting five million subscribers within the first years of its launch

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MUMBAI: Addatimes, Bengali entertainment OTT platform and web channel with music, original web shows and short films, has launched in Bangladesh to coincide with the Eid-Ul-Fitr celebrations. Addatimes is targeting five million subscribers within the first years of its launch. The yearly subscription plan for Bangladesh market is 299 Taka.

The partnership between Addatimes and LBC Media Entertainment Company, a concern of Agrani Holdings Group, and Allianz FMCG Holdings Ltd was announced recently. As a distribution partner, Agrani Holdings Group will expand Addatimes' reach and business by entrusting the online streaming platform to OEMs, telecom companies and internet service providers, among others. They will also promote the brand in Bangladesh through marketing projects.

 Addatimes founder and promoter Rajiv Mehra said, “Bengali is the eighth-most popularly spoken language in the world and Bangladesh is a country where the Bengali language is all-encompassing. Since Dr Sakib has such an in-depth understanding of the Bangladeshi market, this partnership was a real no-brainer. We at Addatimes feel, that this was the right time to expand our reach and so we have moved forward with this decision. We have all the ingredients to serve the Bangladeshi audience the real feast of entertainment.’

Addatimes director and co-promoter Nispal Singh Raney said “We at Addatimes are incredibly happy with this new association. We have faith in the abilities of our friends at Agrani and we hope that this is just the beginning of a very fruitful partnership.”

Agrani CEO Sakib M Rahman commented on the partnership, "Our group has over the years earned the reputation of rapidly developing strategic business environments with a strong understanding of the local culture."

"Addatimes is one of the most popular Indian-Bengali online streaming giants, offering a wide variety of content. Our distribution network will focus on providing the video-on-demand service across the country. The execution of the OTT platform will be carried out by the group's sister concern companies, Agrani Trading Company Limited and LBC Media Entertainment Company, in Bangladesh," he added.

 LBC also has a strategic association with Insomnia Media and Content Services LLP for curating, developing and producing content for LBC across genres and formats. “We are excited about Addatimes launch in the Bangladesh Market. Insomnia is here to tell compelling Untold stories, with global production values for the evolving audience,” Insomnia co-founder Juhi Parekh Mehta said.

The Addatimes Prime Bengali web series include the premium web series The Senapatis, and  Oh Mother!, Feluda, Khyapa, One Night Stand and Sufiyana among others. Viewers can watch the first web-episodes of all these shows for free only on Addatimes. The platform has varied content slate including periodic drama to contemporary romance.

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