iWorld

Amazon launches Prime Video Channels in India; names Chaitanya Divan as head

With this, Amazon has turned into a super-app aggregator providing access to a wide array of conte

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/09/24/chaitanya_divan.jpg?itok=AA3lb3WN

Mumbai: Amazon has taken a giant leap transforming into a super app aggregator as it announced the launch of Prime Video Channels in India. Starting 24 September, Prime members will have the option to watch global and local binge-worthy content including shows, movies, reality TV, and documentaries from eight video-streaming services including discovery+, Lionsgate Play, Docubay, Eros Now, MUBI, hoichoi, Manorama Max, and Shorts TV – each accessible with respective add-on subscriptions.

Media and entertainment veteran, Chaitanya Divan who joined Amazon in 2019 as part of the company’s leadership team will lead Amazon Prime Video Channels India as head. Prior to this, he was head of business for premium sports in his long stint with Star India. In his career spanning two decades, Divan has worked with HUL, Marico, Star India, and NDTV Imagine.

Prime Video Channels aim to address customers’ need for a hassle-free entertainment experience, simplified discovery, and frictionless payments. It does so, by acting as an intermediary that allows members to stream content from popular OTT services on the Amazon Prime Video app and website in India through an add-on subscription. Customers therefore will need to pay only for the service they choose. At launch, Prime members can enjoy a special introductory annual subscription offer made available by the OTT channel partners.

Commenting on the development, Amazon Prime Video, India country manager, Gaurav Gandhi said, “With the launch of Prime Video Channels, we now take the next big step in our journey to entertain India by creating a video entertainment marketplace – first of its kind in India – which will not only delight our customers by giving them even more entertainment choices but also benefit the OTT Channel partners who collaborate with us to leverage Prime Video’s distribution, reach and tech infrastructure.”

“As content choices explode, a single interface for discovery, streaming, and payments, is a key need for customers and we aim to solve for this with the launch of Prime Video Channels,” added Amazon Prime Video, Head-Prime Video Channels, Chaitanya Divan “Prime Video Channels arrives in India after having successfully launched in 11 countries. Our choice of OTT partners for Prime Video Channels is reflective of our diverse and discerning customers’ entertainment needs and interest areas. The launch marks our effort to collaboratively grow the video streaming segment in the country. We look forward to increasing the selection of entertainment even further, with additional channel partners joining in the next few months.”

Prime members will be able to watch subscribed Prime Video Channels on the Prime Video app for smart TVs, mobile devices, Fire TV, Fire TV stick, Fire tablets, and Apple TV among other connected devices. Episodes can be downloaded for offline viewing at no additional cost.

Other than the introductory offers and ease of discovery and payments, customers will also get the benefit of using Prime Video features to view content on Prime Video Channels.

Elaborating on the same, Divan said, “We define the convenience that Prime Video Channels is offering as a layered benefit covering different aspects such as discovery, payments, etc., and making the overall viewing experience easier for customers. Additionally, all Prime Video features such as X-ray, downloads, and watchlists that are hugely popular among our viewers are available across Prime Video Channels content as well. The partner channels will be accessible on our service with these user-friendly features from the very start.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/28/img_28102021_173737_800_x_800_pixel.jpg?itok=7al9em5c
Flipkart collaborates with Moj for video and live commerce

Mumbai: Home grown e-commerce marketplace Flipkart has collaborated with short video platform Moj to enable video and live commerce experiences at scale. The collaboration will help Flipkart to scale video commerce in the country and engage the next 200 million e-commerce customers. Moj currently...

iWorld e-commerce
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/28/img_28102021_170603_800_x_800_pixel.jpg?itok=Jlc9weOY
Myntra and Voot partner to bring Myntra Fashion Superstar Season 3

Mumbai: Myntra and video streaming platform Voot have come together to launch Myntra Fashion Superstar Season three exclusively on Myntra Studio on the Myntra App and Voot starting 11 November. The show will provide an opportunity to fashion enthusiasts across the country to showcase their creative...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/28/img_28102021_132609_800_x_800_pixel.jpg?itok=ilVNNRmP
aha's new web series ‘Alludu Garu’ to premiere on 29 Oct

Mumbai: Telugu streaming platform aha has announced a new web series “Alludu Garu” that is slated to release on 29 October. The series stars Abhijeet Poondla, Dhanya Balakrishna, Y Kasi Viswanath, Sudha, and Shalini Kondepudi in key roles. The show is directed by Jayanth Gali (known for “Love Life...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/28/img_28102021_130506_800_x_800_pixel.jpg?itok=sAgAWYoy
Prime Video drops ‘Wheel of Time’ trailer; starts streaming on 19 Nov

Mumbai: Prime Video has released the official trailer of its upcoming fantasy series “The Wheel of Time” based on the best-selling book series. The first three episodes of season one will premiere on 19 November. New episodes will be available each Friday following, leading up to the season finale...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/27/img_27102021_171944_800_x_800_pixel.jpg?itok=h2YmsM0j
Trinity Gaming forays into South India, announces partnership with Blind Esports

Mumbai: Homegrown gaming talent management company Trinity Gaming has strengthened its influencer’s management portfolio by signing Blind Esports, which is known to have the best e-sports rosters and content creators on board in the southern part of the country. With an aim to provide the best...

iWorld Gaming
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/26/img_26102021_162229_800_x_800_pixel.jpg?itok=3IUzhaAo
Josh and SVF Entertainment enter strategic alliance

Mumbai: Short video app Josh has inked a strategic partnership with East Indian media and entertainment company SVF. The collaboration paves the way for the creation of short video content from Bengali influencers and celebrities on the Josh app, said the statement.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/26/img_26102021_120341_800_x_800_pixel.jpg?itok=uE393pLX
Chicken Soup for the Soul Entertainment acquires Locomotive Global

Mumbai: Chicken Soup for the Soul Entertainment which operates streaming advertising-supported video-on-demand (AVOD) networks has acquired a majority stake in Locomotive Global Inc. The homegrown production company is currently producing and developing some original productions including an...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/26/pv.jpg?itok=CS0hYiWX
ShortsTV is now on Amazon Prime Video channels in India

ShortsTV- 24x7 linear and OTT channel dedicated to short-form content has announced a partnership with Amazon to launch ShortsTV on Amazon Prime Video channels in India.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/25/img_25102021_140811_800_x_800_pixel.jpg?itok=lpTpJFRd
This Diwali, Amazon Prime urges viewers to log out and spend time with family

Mumbai: Amazon Prime Video has launched a unique campaign to celebrate the festive season, urging its customers & fans to reconnect with their loved ones. In a year that saw people turning to streaming platforms like Prime Video as their preferred entertainment destination, the campaign urges...

iWorld e-commerce

Sign up for our Newsletter

subscribe for latest stories

* indicates required