ALTBalaji direct subscriptions up 35% QoQ; 1.8m subs sold in Q1 FY22

Direct subscription revenues stood at Rs 17 cr as against Rs 13 cr in Q1FY21.


Mumbai: Balaji Telefilms has announced its financial results for the quarter ended 30 June 2021. The company’s direct-to-consumer business, ALTBalaji sold a total of 1.8m subscriptions in Q1 FY22 as against 0.9m in Q1FY21, up 35 per cent. Direct subscription revenues stood at Rs 17 cr vs Rs 13 cr.

The OTT platform has a current active subscriber base of 2.4m, excluding subscribers on partner apps. Quarterly revenue stood at Rs 21cr.

Having added six shows last quarter, ALTBalaji has taken the overall library to 86 shows. The Company said it continues its strategy to drive deeper audience engagement by creating content that is targeted at mass India seeking differentiated stories, while remaining focussed on the younger audiences.

Balaji Telefilms’ TV business has continued at normal levels as daily show production was ensured with pandemic restrictions. During the quarter the Company produced 174.5 hours of content across six shows for four broadcasters.

Balaji Telefilms, managing director, Shobha Kapoor said, “ALTBalaji continues to drive subscription growth and we added 1.8m subscriptions during the quarter. Our strategic content sharing deals will ensure we maintain control on the cash spend while driving overall profitability. TV business has shown good recovery in terms of production hours and we hope to improve this momentum as five new shows commence. In the movie business, production for some of the exciting projects are at various stages of completion and we are closely monitoring the availability for theatrical releases as well as direct-to-digital launches. Overall, the year has started well and we will build on this momentum through the year.”

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