iWorld

ALTBalaji associates with Stylecraze and HerHQ

It looks at expanding its narrative to the millennial women audience.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/01/12/alt.jpg?itok=_-wTglpg

KOLKATA: In an attempt to woo the millennial women audience, popular OTT platform ALTBalaji has tied up with Incnut Digital's properties - Stylecraze & Bridal Box, a brand operated by and for women with a vision to create a thriving ecosystem of information, opportunity and support for women.

The association comes at a time when ALTBalaji's latest release Paurashpur is creating waves for its depiction of a fictional kingdom under patriarchal rule, where women strive against discrimination and fight for gender equality.

"As India's biggest community of 50 million millennial women, we strongly believe that the media's role and power to influence the portrayal of women is more important now than ever. We have and continue to witness violence in various forms which stems from the struggle for power, acceptance and more importantly the physical and economic disparities which continue to co-exist between the sexes even in today's times," Incnut Digital vice president- business development and strategic partnerships Natasha Garyali said.

ALTBalaji marketing, analytics, and direct revenue SVP Divya Dixit said, "With this partnership, ALTBalaji wants to ensure stringent support to the women out there who act as a strong catalyst. We create shows that depict women's empowerment and stand by it. Our content viewership has a huge percentage of women audience and hence, there is no better tie-up than this to showcase our appreciation and respect to these influential individuals, along with helping us expand our narrative to inspire them."

HerHQ’s purpose is to help brands leverage heterogeneous women communities from different life stages, said founder Meera Chopra. In this association, HerHQ acts as a catalyst bringing content and communities together. “ALTBalaji's original content - Paurashpur gives us a peek into the kingdom dominated by men where women fight the ultimate battle of gender inequality eventually winning it. We believe, IncNut is the obvious choice given its expansive platform reach of 50 million women community,” she added.

Growing from strength to strength on the back of innovative business strategies, ALTBalaji has become one of the major players in the Indian OTT industry. With a vast library of 70+ originals across genres that cater to all kinds of audiences, the shows at ALTBalaji are a mix of thriller, crime, drama, romance, youth drama, horror, comedy, amongst others.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/28/dis.jpg?itok=IsdgLbXw
discovery+ launches investigative docuseries ‘Dangals of Crime’

Mumbai: Streaming app discovery+ has launched an investigative docuseries "Dangals of Crime - The Untold Truth About Indian Wrestling," which traces the meteoric rise of the Olympic sport of Wrestling in India while exploring in-depth the dark underbelly of crime often associated with it. Former...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/28/warner.jpg?itok=_0Ntpf74
WarnerMedia announces three senior content hires in Asia

Mumbai: WarnerMedia on Friday announced three senior content hires in Asia to bolster its original productions teams in advance of the launch of HBO Max in the region. In the Singapore-based team, Mark Francis has been appointed group lead of production and development (scripted and unscripted),...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/28/img_28012022_111619_800_x_800_pixel.jpg?itok=JYjvCe5n
Google to invest $1 billion in Airtel

Mumbai: Bharti Airtel and Google on Friday announced that the latter intends to invest $ one billion in the telecom major as part of its Google for India Digitisation Fund which includes equity investment as well as a corpus.

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/28/img_28012022_180850_800_x_800_pixel.png?itok=VOn3ntfc
Cornerstone Sport signs exclusive streaming deal with Loco

Mumbai: Esports team GodLike Esports has inked a deal with streaming and esports platform Loco. Cornerstone Sport, the management agency of GodLike Esports, facilitated the deal to provide live streaming rights for GodLike’s BGMI, Free Fire, and CODM rosters to Loco. "The two companies will join...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/27/img_27012022_172855_800_x_800_pixel.jpg?itok=xVFByu7A
Disney+ Hotstar appoints Shweta Poojari as PR & publicity head for India

Mumbai: Disney+ Hotstar has appointed Shweta Poojari as head of public relations and publicity for the Indian market. She will report to Disney+ Hotstar chief marketing officer Siddharth Sakdher.  She was previously managing publicity for Netflix originals in India for three years.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/27/img_27012022_130355_800_x_800_pixel.jpg?itok=_Bgdf3QX
AT&T likely to close WarnerMedia-Discovery merger by June-end

Mumbai: US major AT&T has reported its fourth-quarter financial results on Wednesday. The company's WarnerMedia segment posted revenues of $9.9 billion, a growth of 15.4 per cent year-on-year driven by content licensing and direct-to-consumer subscription growth. The company said that it...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/25/img_25012022_163112_800_x_800_pixel.jpg?itok=CCerpMr1
AT&T rolls out fastest consumer broadband at 2-gig, 5-gig speeds

Mumbai: Telecommunication giant AT&T has rolled out the fastest consumer broadband services at new multi-gig speeds of 2-gig and 5-gig for its fiber customers across parts of the network’s footprint. Starting 24 January, AT&T’s nearly 5.2 million customer locations in parts of more than 70...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/24/poker.jpg?itok=YGjrr_w_
National Poker Series set to return with second edition on 6 March

National Poker Series (NPS) India is set to return with its second edition on 6 March. The series has announced a prize pool of Rs 18.5 crore for 84 tournaments across 15 days.

iWorld e-commerce
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/24/trai_0.jpg?itok=HP3OeW4U
Trai directs DPOs to comply with provisions of interconnection regulations

Mumbai: The Telecom Regulatory Authority of India (Trai) has directed all distribution platform operators (DPOs) to ensure compliance with the provisions of the interconnection regulations pertaining to the listing and display of TV channels on the electronic programme guide (EPG). The telecom...

iWorld Telecom

Sign up for our Newsletter

subscribe for latest stories

* indicates required