iWorld
Report on Shemaroo

Chiliz aims US, European sports markets through strategic partnership with Lagardère Sports

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/02/17/chiliz.jpg?itok=345HI_C7

MUMBAI: Chiliz, the blockchain fintech provider for sports and entertainment, has partnered with Lagardère Sports, a sports and entertainment marketing agency, to further propel cryptocurrency into mainstream sport. The partnership will see Lagardère Sports working hand-in-hand with the Chiliz team to develop new partnerships for Socios.com, from their worldwide network of leading athletes, clubs, federations and sports leagues.

Lagardère’s network includes six French soccer clubs and 16 German soccer teams, including exclusive agreements with Borussia Dortmund, Hamburger SV, Olympique Lyonnais, AS Saint Etienne and OGC Nice. They also represent a roster of MLB & NFL players such as Eric Fisher, Terrell Suggs & Kendall Fuller from Superbowl Champions the Kansas City Chiefs.

The agreement allows Lagardère Sports to offer sports rights holders across the world the opportunity to secure additional revenue streams and deepen fan engagement using innovative blockchain technology.

Lagardère Sports’ wants to become the leading agency on blockchain, and through this partnership, is the first sports marketing agency to position itself at the forefront of technological innovations and its desire to change the sports industry.

Alexandre Dreyfus, CEO of Chiliz & Socios.com, said: “We have been very clear in communicating our goal to onboard 50 IPs to the Socios.com app in 2020 and I look forward to working hand-in-hand with Lagardère Sports to help us achieve that target, targeting Lagardère’s extensive network of athletes, clubs, federations and sports leagues to build the future of fan engagement for rights holders across Europe and the US.”

Laurent Moretti, Lagardère Sports Chief Executive France, said: “We are proud to announce this strategic partnership with Socios.com. This agreement rewards our ability to project ourselves into the future and believe in the development of new technologies such as blockchain and crypto-currency. As a leading sports marketing agency, it is our duty to offer the best solutions to our clients and partners, and this partnership will contribute significantly to our vision.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/13/-shivank_agarwal-anish_khandelwal.jpg?itok=mjh_uDQN
Mitron turns one: Vernacular, monetisation to be key focus areas

KOLKATA: In last June, a number of short video platforms stepped into the limelight after the Indian government’s unceremonious ban on popular Chinese-origin app, TikTok. After riding on the initial wave of fame, these homegrown apps have now started solidifying their business models. This comes at...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/12/img_12042021_190536_800_x_800_pixel.jpg?itok=4B3IrxrE
Twitter introduces new features for more interactive Cricket Season

KOLKATA: Microblogging site Twitter has added a couple of new features to create a more interactive experience for the platform’s users this cricket season for. Among the new features, Spaces, the social media giant’s new Clubhouse like feature, has generated a great deal of buzz among Tweeple.

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/12/img_12042021_171637_800_x_800_pixel.jpg?itok=x0Ea6aDj
Vi kicks off online gaming tournament for IPL 2021 viewers

KOLKATA: With India Premier League (IPL) kicking in, the tournament’s associate media sponsor Vi has rolled out an engaging initiative based on the popular game concept Play Along’ i.e. play while you watch the live T20 league. One can play solo or with friends every day during the upcoming matches...

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/12/img_12042021_153157_800_x_800_pixel.jpg?itok=H-Ube4_n
IPL 2021: Short video app Roposo & Glance partner with CSK

MUMBAI: InMobi-owned short video app Roposo and lock screen content platform Glance have partnered with Indian Premier League team Chennai Super Kings (CSK) as its official lock screen partner and official short video app partner, respectively. The team will be live-streaming special shows on...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/12/chingri.jpg?itok=EJMV7Enq
Chingari strikes music licensing deal with Koinage Records

NEW DELHI: To make its presence felt in the world of new age music, Indian short video app Chingari has announced its collaboration with popular music label Koinage Records. Under the licensing deal, all the released and upcoming tracks of the record label will be now available to Chingari users to...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/12/practically.jpg?itok=EDVmv7n6
Edtech newbie Practically sets 1 million users as next milestone

KOLKATA: 2020 has broken all the barriers for edtech players in India, especially the start-ups. With educational institutes being shut for most of the year, a number of new players have gained momentum in their growth journey. Investment by venture capital (VC) in e-learning firms has quadrupled...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/11/img_11042021_122626_800_x_800_pixel.jpg?itok=gGV614k9
Crime thrillers can take Indian entertainment global: writer-creator Piyush Jha

MUMBAI: Post the Covid2019 outbreak, the Indian entertainment industry witnessed revolutionary changes as OTT platforms gained massive popularity among audiences. OTT originals which were primarily confined to western countries landed on Indian shores, and this inevitable change motivated many...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/11/img_11042021_115126_800_x_800_pixel.jpg?itok=pRlsst6s
Transition from print to digital is inevitable in comic industry: CBAM summit

NEW DELHI: The comic book industry is a well-recognised part of Indian popular culture, having produced many familiar cultural icons like Suppandi, Chacha Chaudhary, Tenali Raman, Detective Moochhwala, Shikkari Shambhu, Mayavi, and Akbar-Birbal. The industry was at its peak during the late 1980s...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/10/img_10042021_175746_800_x_800_pixel.jpg?itok=DMNm3d4D
Telugu OTT Aha fosters female entrepreneurs with ‘Women In Focus’ initiative

KOLKATA: Taking a leaf out of their upcoming women-centric original web series 11th Hour, Telugu OTT platform Aha has partnered with We Hub – India’s first state-led incubator for women entrepreneurs backed by the government in Telangana – to kickstart aha X We Hub: Women In Focus initiative that...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required