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Tata Motors becomes title sponsor of Yuvin Valorant Invitational

The association marks the auto major's foray into the e-sports domain

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/09/01/yuvin-x-tata-motors.jpg?itok=hjkXKbHJ

Mumbai: Homegrown e-sports organisation Yuvin Esports on Wednesday announced Tata Motors as the title sponsors for the upcoming Yuvin Valorant Invitational (YVI) tournament, scheduled from 2-5 September. The partnership marks the auto major's foray into the e-sports domain which has seen a rapid rise in the recent past.

Founded in 2018, Yuvin Esports has been focussing on building and grooming talent from India, South Asia and Southeast Asia for a competitive international arena.

"The exciting competition will feature India’s top eight Valorant teams battling it out in a single-elimination format," said the statement. "The teams will be contesting in a best-of-three format while the grand finale will have best-of-five format on 5 September," it added.

“Tata Motors has time and again come forward to show its support to all kinds of sports and with this association, we commence our maiden journey into the e-sports arena. The Indian e-sports industry is growing at a very fast pace and is becoming a preferred choice of entertainment of young millennials and Gen Zs," said Tata Motors, PVBU, head – digital marketing, Nikhil Kurian. "At Tata Motors, we cater to the young and aspirational needs of our customers and electronically played sports are one such promising channel. We look forward to a fruitful association with Yuvin Valorant Invitational and hope to encourage the growth of budding talent in this new age field."  

"The brand name and presence like Tata Motors always incites an environment of awe and veneration for all the communities out there irrespective of the medium they are currently in," said Yuvin Esports Pvt Ltd, CEO & founder, Sharang Naicker. "Tata Group has been supportive of multiple sports for centuries and now everything becoming ‘e’, it is the perfect time for the grand entry into e-sports.”

The tournament's engagement with Tata Motors will coincide with the recently launched Tata Tiago NRG. “We are extremely proud and excited that Tata Motors has partnered with us to promote Tiago NRG through a modern medium of e-sports. This is the first of many events we have planned for the massive e-sports enthusiasts’ community,” Naicker further said.

The YVI tournament will be streamed LIVE on Yuvin Esports’ YouTube channel in English and Hindi.

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