iWorld

Tata Motors becomes title sponsor of Yuvin Valorant Invitational

The association marks the auto major's foray into the e-sports domain

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/09/01/yuvin-x-tata-motors.jpg?itok=o6pIR_AM

Mumbai: Homegrown e-sports organisation Yuvin Esports on Wednesday announced Tata Motors as the title sponsors for the upcoming Yuvin Valorant Invitational (YVI) tournament, scheduled from 2-5 September. The partnership marks the auto major's foray into the e-sports domain which has seen a rapid rise in the recent past.

Founded in 2018, Yuvin Esports has been focussing on building and grooming talent from India, South Asia and Southeast Asia for a competitive international arena.

"The exciting competition will feature India’s top eight Valorant teams battling it out in a single-elimination format," said the statement. "The teams will be contesting in a best-of-three format while the grand finale will have best-of-five format on 5 September," it added.

“Tata Motors has time and again come forward to show its support to all kinds of sports and with this association, we commence our maiden journey into the e-sports arena. The Indian e-sports industry is growing at a very fast pace and is becoming a preferred choice of entertainment of young millennials and Gen Zs," said Tata Motors, PVBU, head – digital marketing, Nikhil Kurian. "At Tata Motors, we cater to the young and aspirational needs of our customers and electronically played sports are one such promising channel. We look forward to a fruitful association with Yuvin Valorant Invitational and hope to encourage the growth of budding talent in this new age field."  

"The brand name and presence like Tata Motors always incites an environment of awe and veneration for all the communities out there irrespective of the medium they are currently in," said Yuvin Esports Pvt Ltd, CEO & founder, Sharang Naicker. "Tata Group has been supportive of multiple sports for centuries and now everything becoming ‘e’, it is the perfect time for the grand entry into e-sports.”

The tournament's engagement with Tata Motors will coincide with the recently launched Tata Tiago NRG. “We are extremely proud and excited that Tata Motors has partnered with us to promote Tiago NRG through a modern medium of e-sports. This is the first of many events we have planned for the massive e-sports enthusiasts’ community,” Naicker further said.

The YVI tournament will be streamed LIVE on Yuvin Esports’ YouTube channel in English and Hindi.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/26/img_26102021_162229_800_x_800_pixel.jpg?itok=3IUzhaAo
Josh and SVF Entertainment enter strategic alliance

Mumbai: Short video app Josh has inked a strategic partnership with East Indian media and entertainment company SVF. The collaboration paves the way for the creation of short video content from Bengali influencers and celebrities on the Josh app, said the statement.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/26/img_26102021_120341_800_x_800_pixel.jpg?itok=uE393pLX
Chicken Soup for the Soul Entertainment acquires Locomotive Global

Mumbai: Chicken Soup for the Soul Entertainment which operates streaming advertising-supported video-on-demand (AVOD) networks has acquired a majority stake in Locomotive Global Inc. The homegrown production company is currently producing and developing some original productions including an...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/26/pv.jpg?itok=CS0hYiWX
ShortsTV is now on Amazon Prime Video channels in India

ShortsTV- 24x7 linear and OTT channel dedicated to short-form content has announced a partnership with Amazon to launch ShortsTV on Amazon Prime Video channels in India.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/25/img_25102021_140811_800_x_800_pixel.jpg?itok=lpTpJFRd
This Diwali, Amazon Prime urges viewers to log out and spend time with family

Mumbai: Amazon Prime Video has launched a unique campaign to celebrate the festive season, urging its customers & fans to reconnect with their loved ones. In a year that saw people turning to streaming platforms like Prime Video as their preferred entertainment destination, the campaign urges...

iWorld e-commerce
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/23/img_23102021_152529_800_x_800_pixel.jpg?itok=PAIvXtZ3
Broadcasters exploiting NTO 2.0 provisions for a-la-carte pricing: Trai

Mumbai: The Telecom Regulatory Authority of India (Trai) on Friday said that some broadcasters are exploiting the freedom given for al-a-carte pricing of TV channels and warned that it will keep a strict watch on the industry and not shy away from acting in the larger interest of consumers and the...

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/23/img_23102021_130924_800_x_800_pixel.jpg?itok=-bvoe354
GUEST COLUMN: Mobile marketing in the OTT landscape: Big opportunity for digital marketers

Mumbai: The rise in both viewership and engagement of over-the-top (OTT) has opened up a world of possibilities for marketers looking for new and better ways to reach their consumers sitting in the comfort of their homes. Recent reports estimate that the OTT segment will grow to approximately $...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/22/img_22102021_144808_800_x_800_pixel.png?itok=rAdZRF9O
Koo rolls out multi-lingual campaign ahead of T20 World Cup

Mumbai: Multi-lingual micro-blogging platform Koo has announced its new campaign #SabseBadaStadium for the upcoming T20 World Cup 2021. Through this campaign, Koo aims to provide an immersive and hyperlocal World Cup experience across a gamut of native Indian languages.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/22/img_22102021_134156_800_x_800_pixel.jpg?itok=6O0otGJl
discovery+ delves into FIFA World Cup scandal in new documentary

Mumbai: Discovery on Friday announced the commission of "The Men Who Sold the World Cup," a compelling two-part film from critically acclaimed directors Daniel DiMauro and Morgan Pehme ("Get Me Roger Stone," "The Swamp"). The film is based on the definitive story of how football’s biggest...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required