Snapdeal adds more games from Gamezop

These games are driving higher engagement with shoppers


MUMBAI: E-commerce marketplace Snapdeal added a range of popular games from Gamezop to its platform. Through this arrangement, obstacle crossing fun games like Savage Revenge, Tower Twist, Battle Fish, Rafting Adventure, and Sticky Goo are now available for users on Snapdeal.

Users will be able to play these games instantly within Snapdeal’s properties without the need to install them as standalone apps. Additionally, each game will have a predefined target for users; upon achieving these targets, discount codes will be unlocked that can be redeemed against purchases on the eCommerce giant. These games are driving higher engagement with shoppers who are regularly visiting the platform as they wait for the complete range of products to be made available. At present, only government-defined essentials can be shipped out via e-commerce platforms.

A Snapdeal spokesperson commented, “Online games create ways for our users to spend more time indoors during the lockdown. With Gamezop, we are excited to bring a suite of engaging games to our platform.”

“Snapdeal’s penetrating reach across India has fascinated us for a long while. We are extremely excited to play our part in increasing time spent and transactions on their platforms,” remarked Gamezop head of partnerships  Manpreet Randhawa  .

Earlier, Snapdeal built games like Stack up, Jackpot Machine, Find The Queen, Guess The Price, Spin the Wheel and Shuffle and Win on the platform. Some of these games unlock coupon codes for discounts on the app.

Gamezop has over 250 popular games and more than 25 million monthly active users. Its games can also be played on hundreds of other apps, including UC Browser, ixigo, Grofers, NewsPoint, and Xender.

During this ongoing lockdown, Snapdeal has witnessed a 24X increase in items on its wishlist, with users waiting to buy apparel, personal grooming products, fitness accessories and household items like pressure cookers, kitchen tools, LED bulbs, bed sheets & towels, etc. Nearly 25 per cent of the lockdown shopping list is generated by new shoppers on Snapdeal. Users are also waiting to buy spiritual books, anti-snoring devices, musical instruments etc.

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