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indiantelevision.com Team
MUMBAI: Nathalie Lubensky has been named senior vice president marketing, networks for Sony Pictures Television (SPT). She will replace Tom Keeter who will get an expanded role as senior vice president marketing, international distribution and international production.
In this role, Lubensky will manage the global marketing and branding initiatives for SPT?s networks portfolio that spans 159 countries and reaches more than 800 million homes. In India, SPT owns and runs a full-fledged network through its subsidiary Multi Screen Media (MSM).
Her responsibilities include building local, relevant brands; expanding and pursuing new networks marketing opportunities as well as supporting advertiser sales for existing networks brands such as AXN, SET, Animax, SPIN, ONE and MAX and their brand extensions.
Keeter, who served as senior vice president marketing EMEA since 2007, now has an expanded role that includes oversight of all marketing efforts that support SPT?s international distribution and international production businesses outside the US, and for the US Hispanic market.
"Nathalie?s invaluable experience will allow her to identify and capitalize on market opportunities," SPT executive vice president & chief marketing officer Sheraton Kalouria. "While Tom?s marketing expertise will benefit SPT?s distribution and production businesses on a broader scale."
Most recently, Lubensky served as senior vice president, affiliate marketing for media networks across Disney and ESPN where she led brand management, communications, promotions, marketing renewal strategies and marketing efforts to drive and support affiliate distribution for broadcast and cable properties since 2003.
Keeter joined SPT in 1996 as marketing director for the international television division. In 1998, he was transferred to London to oversee marketing for the EMEA region, helping launch SPT?s networks business in Europe and Africa as well as supporting its distribution and local production businesses.
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