BBC World News to launch The Ideas Exchange on 1 September

MUMBAI: BBC World News is launching a new series titled ?The Ideas Exchange?, a programme that explores the minds shaping global business.

Starting 1 September, the show will air every Saturday at 8 am and 9 pm and Sunday at 3 pm.

Produced by Gogglebox Entertainment, the eight-part series is being sponsored by HSBC.

?The Ideas Exchange? is an half-an-hour programme that pairs up two global business leaders from around the world to discuss today?s business landscape and their secrets of success.

"What makes this series unique is the fact that the business leaders taking part actually interview one another," Gogglebox Entertainment joint managing director Mat Steiner said.

Travelling to cities such as Beijing, Madrid, London, Addis Ababa, S?oPaulo and New York, and highlighting expertise in industries from pharmaceuticals to telecom, ?The Ideas Exchange? will give BBC World News viewers an insight into the minds that shape global business.

BBC World News commissioning editor Mary Wilkinson said, "The Ideas Exchange is an exciting new commission for BBC World News. The programme will feature top entrepreneurs and innovators from across the world, all of whom are recognised for their bold business decisions. We look forward to some fascinating and thought-provoking collaborations."