9XO bags telecast rights of Live from the Console

MUMBAI: 9XO, the recently launched international music channel from the 9X Media stable, will offer a national platform to Live from the Console, a Day 1 (Sony Music Independent) and Oranjuice Entertainment initiative.

Launched in July 2011 at Mehboob Studio in Bandra, Mumbai, Live from the Console provides emerging music bands an alternative platform to showcase talent and for music fans to discover new music. These emerging bands will get an opportunity to showcase their talent on a national television channel through this association with 9XO.

9XO programming head Luke Kenny said, ?We are delighted to be associated with the event Live from the Console which highlights the Independent music talent in India. This association with the event will bring to the fore talented artists out there playing original music and give them the national recognition that their music merits. ?

Sony Music Entertainment India & Middle East president Shridhar Subramaniam added, ?What began as a humble exercise to present new bands with an alternative platform that brings about music discovery and also like-minded people together, has now surged forward and gone national. We?re thrilled to partner with 9XO to promote musicians and independent music to an all new level. Going beyond Mumbai, this year Console edition will also be launched in Kolkata and a few other cities.?

Oranjuice Entertainment MD Owen Roncon said, ?It?s great news for artists as they usually don?t get any national recognition and with our association with 9XO we are sure thousands of people will be able to appreciate Indie artists and their music.?

The lineup of music artists playing at the Live from the Console on 26 May are Harbour Light (Singer & Songwriters), Stella by Starlight (acoustic folk & alternative rock) and The Ungulates (Folk & Alternative Rock).