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What has been hogging the limelight lately? The Rs-43,574-crore Facebook-Jio deal. When the whole country was down on its knees bogged down by the Covid2019 pandemic, when marketing sentiments were at its nether, the deal came as a big surprise, a refreshing break from all the gloom and doom.
MUMBAI: Multichannel TV and digital video markets continue to grow exponentially in Myanmar. Around 12 months ago, the TV household penetration touched 5.8 million homes, or 55%.
MUMBAI: There’s a content acquirer on the prowl in India. And it is carrying a fat purse to buy and create the content. Chinese company Leshi Internet Information & Technology aka LeEco – introduced its Super3 TV sets in India last week – and a day later a whisper campaign started that it was...
MUMBAI: According to Akamai’s 2015 Asia Pacific Survey, India had the lowest average broadband speeds of 2.5 Mbps
In a bid to grab eyeballs, spending on digital advertising is on the increase, but this increase also comes with challenges, if KPMG is to be believed.
