DTH

Tata Sky celebrates the joy of togetherness this international family day’

The campaign underlines the theme of positivity in times of adversity

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/05/15/tatasky.jpg?itok=OotC67cQ

MUMBAI: Tata Sky, India’s leading content distribution and Pay TV platform, in partnership with Chimp&z Inc, celebrated International Family Day with the launch of a digital campaign under its larger Isko Laga Dala Toh #FamilyJingalala positioning. In times of social distancing when families have been spending more time together at home, Tata Sky took the initiative to knit these bonds stronger by celebrating togetherness through a meaningful message.

The film takes us through the beautiful moments inside a home depicting how family members who were busy in their individual lives have now come together once again spending quality time as one unit. The film focuses on relationships, showcasing instances of togetherness in the current scenario like kids getting adequate sleep instead of rushing to get ready for school in the mornings; instead of Saturday outings, couples taking to cooking and enjoying delicious meals together; helping one another with household chores; fighting for the TV remote; and above all else, despite all norms of social distancing, families coming together to enjoy apno ke saath apna entertainment.

Anurag Kumar, chief communications officer, Tata Sky, said: “We wanted to highlight the positives of these distressing times in a light hearted yet meaningful way through this campaign. Aimed at closing the gap between generations, the viewers will find the messaging of this campaign very relatable. It’s a slice of life depiction of the bitter-sweet relationship one has with their family members. Occasions like family meals and TV time have always brought people together and it is happening more so in todays times. We at Tata Sky therefore decided to bring alive these little nuances of life through this campaign on International Family Day.”

Angad Singh Manchanda, CEO & Co-founder of Chimp&z Inc, said: “Since the lockdown brought us all together, we must wonder why it took a crisis to teach us the importance of our families. We had our means of individual entertainment so somewhere we stopped coming to the living room and have those little squabbles about taking control of the TV remote; one of things that symbolises coming together as a family. With the opportunity of celebrating the International Day of Families, we brought this message out through this campaign. Here’s hoping that it strikes a chord with our viewers and helps them cherish this family time.” 

The campaign was further executed on Tata Sky’s social media handles with engaging activities on Twitter, Instagram and Facebook including – Guess the Gibberish, guessing catchphrases of dialogues common at home and Families on WhatsApp – encouraging followers to share screenshots of fun and lively chats on family WhatsApp groups.

Ad Film Link: https://www.youtube.com/watch?v=JKXsQu3zoT0&feature=youtu.be 

Instagarm Links: https://www.instagram.com/p/CAF4EO6KDSe/

For more information on Tata Sky, visit www.tatasky.com & watch.tatasky.com   

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/dish.jpg?itok=nJrpc48B
Dish TV India partners with HoichoI, introduces Bengali viewing content on both its platforms

KOLKATA: Expanding its content library to enthrall its customers, Dish TV India Limited, India’s leading DTH Company has announced its partnership with Hoichoi, a leading Bengali on-demand video and music-streaming platform that streams content worldwide. With this strategic association with...

DTH DTH Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/09/tatasky.jpg?itok=h_aaWBB5
Tata Sky Binge+ customers to get access to premium ZEE5 content

KOLKATA: The bouquet of content offerings on Tata Sky Binge+ got a major thrust as Tata Sky extended its partnership withZEE5, for its Android enabled smart Set-top box that provides content from linear Live Television and a host of OTT apps onto a TV.

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/02/tata.jpg?itok=fFM5yHT5
Find out what’s trending on TV with Tata Sky’s redesigned Home Screen

Keeping the customer at the centre of all tech innovations, Tata Sky, India’s leading content distribution and Pay TV platform has introduced a first of its kind feature on its set-top boxes - Trending on TV.

DTH DTH Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/30/tataskky.jpg?itok=MF1lVnXH
Tata Sky solidifies lead in the DTH sector

KOLKATA: According to ‘The Indian Telecom Services Performance Indicator Report October – December 2019‘ published by the Telecom Regulatory Authority of India (TRAI), the Indian DTH service has displayed phenomenal growth since launch in 2003. The total number of total active subscribers with pay...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/dd.jpg?itok=aWXvduWR
Big four broadcasters come back on DD Free Dish

MUMBAI: All the big four broadcasters that pulled out of DD Free Dish in 2019 after the new tariff order was implemented have come back on Prasar Bharati’s free direct-to-home (DTH) platform. Star Utsav, Sony Pal, Zee Anmol, Colors Rishtey and Zee Anmol Cinema have successfully bid on the 45th e-...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/02/yes_0.jpg?itok=sn3tlBM3
Dish TV asks Yes Bank to get MIB go-ahead on its share acquisition

Last Friday, YES Bank informed the stock exchanges that it had acquired 24.19 per cent stake in direct-to-home (DTH) operator Dish TV India Ltd. The latter said on Monday that the disclosure filed by the bank regarding the acquisition contains certain incorrect facts.

DTH DTH Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/yes.jpg?itok=3Ebph5TX
Yes Bank acquires 24.19% stake in Dish TV

MUMBAI: Yes Bank has acquired 24.19 per cent stake in Essel Group-promoted direct-to-home (DTH) operator Dish TV India Ltd. The bank has informed in a regulatory filing that it has acquired 44,53,48,990 equity shares having nominal value of Re 1 per share. Shares have been acquired on invocation of...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/d2h.jpg?itok=EvER95Pr
D2H launches DIA, an AI-enabled chatbot for customer service

D2H has launched the ‘D2H Intelligent Assistant’ (DIA), chatbot using the latest AI technology, for its customers. D2H Intelligent Assistant (DIA) is a one-stop solution platform for customers to solve their service queries through an automated assistant in real-time.

DTH DTH Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/18/dd.jpg?itok=HBaHC7IP
Prasar Bharati relaxes DD FreeDish fees for FTA channels

MUMBAI: The Covid 2019 pandemic is not just decimating human lives it has also resulted in the broadcasting sector falling sick with shootings ceasing, ad revenues shrivelling, and subscription revenues drying up. To cope up with the rapidly turning toxic business environment, free-to-air (FTA)...

DTH DTH Operator

Sign up for our Newsletter

subscribe for latest stories

* indicates required