MUMBAI: Neo Sports, which focusses on Indian cricket, has announced a deal with Asia Pacific digital media platform developer and operator The New Media Group (TNMG).

The deal will allow Neo Sports to be available across Japan, Korea and Taiwan. TNMG will distribute Neo Sports on its World On-Demand IPTV platform, offering both packaged and ala carte deals.

With this, Neo Sports is spreading its footprint across Asia. Recently, it had announced a deal with several South East Asian countries.

Neo Sports CEO Shashi Kalathil said, "We aim to reach the Indian diaspora in Japan, Korea and Taiwan. Partnering with The New Media Group gives us a huge advantage as they have unparrelled reach amongst this target audience in these markets."

The New Media Group president Randy McGraw said, "This is a great opportunity for our 6,000-plus community member subscribers as well as our company. We are proud to be associated with Neo, and will work with them in the third quarter of 2007 to develop and launch community and interactive features around their content."