Cable TV

Hathway to target existing users for new OTT, cable hybrid STBs

Both of the newly introduced boxes have been priced at Rs 2999.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/10/05/hathway.jpg?itok=xQnWpbqn

MUMBAI: Indian consumers are not losing interest in linear TV anytime soon but one can’t be too wary given the OTT burst. To stay ahead of the game, Hathway has unveiled two new products – an OTT set-top box and a cable hybrid box. Both of the boxes have been priced at Rs 2999.

80 per cent of Hathway’s target will be existing users who can upgrade to the new hybrid box while 20 per cent will be new customers. As on 30 June, it had 7.2 million cable TV subscribers. Overall, the company is hoping to sell 100,000 STBs each month. The box production capacity is the same as before for now but if the volume of response explodes, it can even double it.

The newly introduced boxes will be available to the local cable operators from 15 October and consumer registrations will start by 1 November.  For initial rollout, the company will work closely with local cable operators.

Hathway Play Box, the OTT set-top box is based on Google’s Android TV. The remote carries a dedicated YouTube, Netflix and Google Play button. It will also have voice-enabled Google assistant and inbuilt Chromecast. The hybrid cable box named as Hathway Ultra Smart HUB combines linear TV with Play services in HDR quality along with easy navigation. It will enable users to download apps from the Google Play store also.

“When we developed Ultra Smart Hub, the most important aspect has been listening to our customers to understand their needs regarding their TV viewing. We see a clear shift in consumption in content today compared to earlier. Indian consumers today want a mix of traditional linear television viewing combined with on-demand or streaming services. With the Smart Hub we have a product that meets their expectations,” Hathway Cable and Datacom MD Rajan Gupta said.

There is a slight difference in the usage of both. The cable hybrid boxes can be made available in areas where Hathway has its cable infrastructure while the OTT has an advantage. It can reach areas where there’s no cable but Hathway’s broadband service is offered.

The new boxes can lead to the company’s ARPU growth also. He hopes top 25 per cent of consumers will go for OTT services. “In general, any OTT service providers will be more than happy to do such tie-ups because it will help them increasing reach,” he also added.

“Starting 1 December we will have a TVC for this product. Our marketing team is working on a 360-degree marketing campaign. Creating awareness, right from metros, mini metros to rural will be the key. We will also be working closely with our LCO partners. In fact, we will be rolling out first with them and apart from TVC we will also take help from them to create awareness,” he added.

In the previous investors call from the Q1 financial result, Gupta mentioned the necessity of an innovative model, bundling IoT, cable with current pay TV and OTT. He had said that the company is working on it and would announce something soon.

"We are pleased to be working with Hathway and look forward to leveraging their extensive broadband and cable network to enable more exciting and useful Android TV experiences for consumers," Android, Chrome & Play Business Development head India Pranab Mookken commented.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/aidcf.jpg?itok=pqp_OH-z
All India Digital Cable Federation welcomes festive promotion by broadcasters

MUMBAI: While All India Digital Cable Federation (AIDCF) in association with its LCO operator partners always strives to deliver better services to consumers, the federation has welcomed festive promotion by broadcasters offering a discount on select a-la carte channels. AIDCF hopes that such...

Cable TV Multi System Operators
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/gt_0.jpg?itok=BFtOPXYl
GTPL Hathway posts consolidated revenue of Rs 4,470 mn in Q2 2020

Gujarat-based multi system operator (MSO) GTPL Hathway has posted consolidated revenue of Rs 4,470 million (ex EPC contract) for the quarter ended 30 September, which increased 41 per cent year-over-year. While the cable TV subscription revenue stood at Rs 2,608 million, broadband revenue stood at...

Cable TV Local Cable Operators
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/gt.jpg?itok=qhjDhFPl
GTPL Hathway appoints Anil Bothra as CFO

MUMBAI: GTPL Hathway Ltd has appointed Anil Bothra as its chief financial officer with effect from 14 October 2019.

Cable TV Local Cable Operators
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/01/harmonic.jpg?itok=8uyD5ZEq
Harmonic Introduces Powerful New Analytics-Driven Service for Cable Operators

SAN JOSE, Calif. - Harmonic (NASDAQ: HLIT) today announced CableOS™ Central, a new AI-enabled service that features data analytics, 24/7 operational support and engagement tools for cable operators. Designed to complement Harmonic's CableOS virtualized CMTS solution, CableOS Central provides...

Cable TV Multi System Operators
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/30/ANIL.jpg?itok=rnuawg4B
SITI Networks elevates Anil Kumar Malhotra to CEO

MUMBAI: SITI Networks has elevated Anil Kumar Malhotra as the new CEO of the company. Malhotra’s appointment will be effective from 1 September. He joined SITI Networks as chief operating officer in 2011. Malhotra holds over 34 years of rich experience across the cable television industry with deep...

Cable TV People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/26/id.jpg?itok=QMqGdO8v
IMCL sees 11% revenue growth in FY19

IndusInd Media & Communications Ltd (IMCL) is hoping to achieve a positive profit after tax for the financial year 2019-20. In FY 2019, the company’s subscription revenue grew by 11 per cent and subscriber base by 10 per cent over FY 2018.

Cable TV Multi System Operators
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/13/hinduja_0.jpg?itok=KII74iba
Hinduja Ventures Ltd announces reorganisation of its media & communications business

MUMBAI: The Board of Directors of Hinduja Ventures Limited ("HVL") at its meeting held today have accorded In-Principle  approval  for reorganization of Media and  Communications  undertaking of Induslnd Media & Communications Limited ("IMCL"), into HVL subject to all statutory/ regulatory...

Cable TV Local Cable Operators
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/09/tc.jpg?itok=HyszgS9I
Tamil Nadu CM drops minister from cabinet due to cable TV tariff spat

While Tamil Nadu’s state-run cable operator Arasu Cable revised down its subscription rates recently, the move has led to a political crisis in the state. Chief Minister Edappadi K Palaniswami has dropped former IT minister Dr Manikandan from his cabinet.

Cable TV Local Cable Operators
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/06/gtpl_0.jpg?itok=sRd7GPE-
GTPL Hathway acquires SCOD18 Networking to expand footprint in Maharashtra

MUMBAI: Cable TV and broadband service provider GTPL Hathway has acquired 100 per cent shares of SCOD18 Networking Pvt Ltd on Monday. The company informed the exchanges about the acquisition in a filing on Tuesday. While the company has a strong presence in Gujarat, the acquisition has been done...

Cable TV Local Cable Operators

Sign up for our Newsletter

subscribe for latest stories