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BARC week 5: News channels see mixed bag on ratings front

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MUMBAI: The news space saw some players gaining ratings, while some others lost a major chunk of viewership in week 5.

Times Now remained the undisputed leader in the English News genre, whereas CNBC TV18 maintained its clasp on the top spot in the English Business news genre.

Meanwhile, the Hindi News channels space saw Aaj Tak in the lead with Zee News falling off the charts this week. The two Hindi Business news players saw a spike in ratings even as the pecking order remained unchanged according to Broadcast Audience Research council (BARC) India ratings in week 5.

English News

Multiple changes were seen in the English News channels space in week 5. While Times Now saw a drop in ratings with 271 (‘000s) as compared to 422 (‘000s), it managed to hold on to its number one place in the pecking order.

India Today Television, which was in the fourth rung last week, picked up itself to perch on the second spot with 253 (‘000s) in week 5.

On the other hand, NDTV 24x7 with 234 (‘000s) dropped down from its second position in week 4 to come in third in week 5.

CNN IBN with 125 (‘000s) dropped to the fourth place as compared to its third position with 199 (‘000s) in week 4. BBC World News was the new entrant this week with 113 (‘000s) in the fifth place. Last week’s fifth position holder News 9 made an exit this week.

English Business News

CNBC TV 18 was perched in the number one spot and saw a spike in ratings with 296 (‘000s) in week 5 as compared to 183 (‘000s) in week 4. ET Now in second place too saw a ratings rise with 274 (‘000s) as compared to 181 (‘000s) in week 4.

At number three, there was a major spurt in ratings even for NDTV Profit & NDTV Prime with 104 (‘000s) as compared to 49 (‘000s) in week 4. Bloomberg TV with 18 (‘000s) was in the fourth place.

Hindi News

The Hindi news channels genre saw some change in week 5. While Aaj Tak with 77708 (‘000s) and India TV with 64572 (‘000s) continued to hold the first and second spot respectively, India News jumped up to the third spot with 61915 (‘000s) in week 5.

In fourth place was ABP News with 49434 (‘000s), whereas News Nation with 45319 (‘000s) made an entry this week in the fifth spot.

Zee News, which was in the fourth place in week 4 dropped off the charts in week 5.

Hindi Business News

With a spike in ratings, CNBC Awaaz maintained its place as the top channel in the genre with 1093 (‘000s) in week 5 as compared to 927  (‘000s) in week 4. Zee Business too saw an increase in ratings this week with 706 (‘000s) as it stood in the second slot in BARC HSM (U+R): NCCS AB: Males 22+ Individuals.

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