About Webinar

The pandemic has revolutionised the media and entertainment industry over the last year. It has not only led to the usage of new technologies but enabled the creation of new business models to meet the evolving consumer demands. As we gear up for the post-pandemic world, Indiantelevision.com invites digital publishers, technology platforms, brands, and advertisers from across the country to share their learnings from the year gone by, and discuss key trends leading the industry into the future.

From new revenue opportunities to monetisation tools, the event will touch upon various aspects that helped publishers and tech platforms to sustain their businesses in the new normal. This will also delve into the increasing need for personalisation in creating user-centric experiences, and how this can be monetised effectively through new technology that can create targeted experiences for the viewers.

Not just the businesses, but pandemic has also impacted the behaviour of consumers/audiences across categories. Their purchasing patterns and their considerations before making a purchase have undergone a major shift, compelling brands and agencies to relook at the advertising on publishing platforms across all its distribution channels in relation to this changing consumer pattern. Do they prefer branded content in priority vs programmatic advertising? Has video become more important? Is using Adtech & Martech becoming a necessity? The event will also witness some of the key brands & agencies share their thoughts on this new paradigm of publishing.

About The Panelists

Panel 1: Rebirth and Growth Drivers for Publishers in 2021

Amit Wadhwa, CEO | Dentsu Creative group India Prasad Sanyal, Chief Content Officer | HT Digital Streams Limited Puneet Singhvi, CEO - Digital & President - Corporate Strategy | Network18 Media & Investments Limited Tanmay Mohanty, CEO | Publicis Media Services Sunil Nair, CEO, India Region | Firework This session is Moderated by: Vijay Anand Kunduri, Regional Vice President OTT & CTV | PubMatic

Panel 2: Personalization and Monetization through Technology

Akshay Ghulati, Co-founder and COO - Strategy Global Expansion | ShipRocket Ankit Kumar, Director- Products | Simplilearn Ishan Bose, CMO | KreditBee Nilesh Halde, Head Products | PayNearby Rohit Dosi, Director, Microsoft Advertising Business | InMobi Vipul Kedia, Chief Data & Platforms Officer, Head | MAAS This session is Moderated by: Anil Wanvari, Founder, CEO & Editor-In-Chief | Indian Television Dot Com

Panel3: Audience Behaviour and Publishers

Puneet Avasthi, Director (Specialist Businesses)- South Asia Insights Division | Kantar Bharat Arora, Country Manager, India | Taboola Neetin Agrawal, Senior VP | Toppr Shouneel Charles, Managing Director India | Outbrain Karan Jaitapkar, Head of Digital | ABP This session was Moderated by: Srishti Choudhary, Managing Editor | Indian Television Dot Com