Is your brand truly safe? – “Decoding the right brand equity with the power of trust”
Is your brand truly safe? – “Decoding the right brand equity with the power of trust”
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Is your brand truly safe? – “Decoding the right brand equity with the power of trust”

Synopsis :

In an era of fake news and misinformation, there are platforms infusing toxic content to get the required reach and eyeballs, but the audience is fast evolving and is able to make smart learned choices on such toxic platforms. With a spillover effect of drained confidence and eroding trust on brands being advertised in such toxic environment, this is a growing concern for the advertisers. Brands are increasingly getting conscious of this risk of negative association and irreparable damage and want to safeguard their brand equity.

About The Speakers:

Ajay Gupte, CEO - South Asia | Wavemaker
Krishnarao S. Buddha, Sr. Category Head - Marketing | Parle Products Pvt. Ltd.
Prachi Mohapatra, Chief Marketing Officer - FBB | Future Group
Rahul Sood,Managing Director,India | BBC Global News
Sameer Sethi,Head of Brand Marketing | PolicyBazar
Shekhar Tiwari,Managing Director Supply Chain,Network & Sales Operation | Accenture
Vaishali Verma, Chief Executive Officer | Initiative
Moderators :- Anil Wanvari, Founder, CEO & Editor-in-Chief | IndianTelevision.com Group  

By Indiantelevision Team, 02 Dec, 2020 - 06:41 PM IST

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