Television

Week 33 of Chrome DM sees highest growth of 0.33% for infotainment

Only three genres were present in the top gainers list this week

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/08/23/Week-33.jpg?itok=mQIbD4FP

MUMBAI: Week 33 of Chrome Data Analytics & Media saw the highest growth of 0.33 per cent compared to week 32. The infotainment genre was the top gainer with 0.33 per cent growth.

In the infotainment genre, NGC gained the highest OTS with 91 per cent in All India 1 Lakh+ market.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH. 

The second position was grabbed by English news genre with 0.08 per cent growth with Rajyasabha TV garnering the highest OTS with 96.9 per cent in six metros.

The other four genres in the previous week were Hindi GEC, youth, infotainment and music. All the categories grew a substantial per cent.

Last week, the sports genre was the leader with 0.31 per cent growth.

Religious genre was at the third spot with 0.05 per cent growth. Aastha channel was the most benefitted with 97.2 per cent OTS in HSM excluding less than 1L-market.

The average OTS for Hindi GEC genre in week 33 is 77.9 per cent in HSM excluding the less than 1L-market. Out of the 13 genres, 10 witnessed the loss in terms of per cent. Youth genre garnered an average OTS of 87.7 per cent in HSM excluding the less than 1L-market.  

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/16/partho_dasgupta.jpg?itok=QK67eoP0
Partho Dasgupta hospitalised after WhatsApp chat with Arnab Goswami leaked

NEW DELHI: Former BARC India CEO Partho Dasgupta has been admitted to JJ Hospital after his sugar level fell extremely low. He is in the ICU now. The development comes after the Mumbai police released over 500 pages of WhatsApp messages purportedly between Dasgupta and Republic TV editor-in-chief...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/16/barc1.jpg?itok=96ZlWu7R
BARC week one: Zee TV slips down to fourth spot on pay platform

MUMBAI: Sony Sab has replaced Zee TV to grab the third spot on pay platform in week one (Saturday 2 January 2021 to Friday 8 January 2021) of Broadcast Audience Research Council of India (BARC) data. &TV, for the third consecutive week, has held on to tenth place on pay platform.  Pay Platform

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/16/dettol.jpg?itok=a6dFGuuW
BARC week 1: Dettol Antiseptic Liquid leads the brand list

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 2 January and 8 January 2021. The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/15/barc_0.jpg?itok=7YGIs-RX
Top 20 advertisers contributed to 51% ad volumes in 2020: BARC

NEW DELHI: Broadcast Audience Research Council has recently released data that states that the top 20 advertisers of the country contributed to 51 per cent of the ad volumes in 2020. Last year, the top 20 advertisers increased the volume of their ads by 10 per cent over 2019. The top 20 advertisers...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/15/barc.jpg?itok=CpT-kOWa
Review ongoing, BARC news ratings suspension not lifted

NEW DELHI: It has already been three months since the Broadcast Audience Research Council (BARC) announced a 12-week suspension of TRP numbers for TV news channels, in the wake of the alleged TRP scam unearthed by the Mumbai police. However, the council did not release weekly data this Thursday as...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/15/edddd.jpg?itok=wPlp3Int
TRP scam: Mumbai police objects to ED’s status report on Republic TV

NEW DELHI: The Mumbai police counsel in the Republic TV channel vs Mumbai police case, related to alleged rigging of TRP by the former, showed strong objection to the enforcement directorate (ED) appearing in the court. Appearing on behalf of the police department, senior advocate Kapil Sibal...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/15/abhishek.jpg?itok=zT5612yp
Vijay’s Master to be adapted in Hindi by Endemol Shine India

MUMBAI: Endemol Shine India has acquired the rights, in association with Cine1 Studios and 7 Screen, to adapt Tamil film Master in Hindi. The highly-anticipated action-thriller starring Vijay Thalapathy and Vijay Sethupathi released on 13 January 2021 and is already breaking box office records.

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/15/nbf.jpg?itok=IcnBNG23
NBF demands immediate release of audience data of news channels

The News Broadcasters Federation (NBF) has demanded immediate release of the audience measurement ratings of news genre by BARC. The regulator had suspended weekly data for news channels after the alleged TRP scam surfaced in October last year. 

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/14/tv9-bangla.jpg?itok=IKhvd5hG
TV9 Bangla launches ahead of West Bengal polls

Ahead of the West Bengal elections, TV9 Network has made a strategic move by launching TV9 Bangla, a 24x7 news channel beaming out of Kolkata. The channel has the brand promise of Prothom thekei prothom, a Bengali approximation for “a leader from birth."

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required