Rural entertainment channel Azaad launches its new show 'Kasturi'

Kasturi is a story inspired by the life of Padma Shri Rajkumari Devi.

Mumbai: India's first rural entertainment channel, Azaad has launched a new show Kasturi, a story inspired by the life of Padma Shri Rajkumari Devi popularly known as Kisan Chachi. It is the story of a village girl, who broke conventional myths with her spontaneous grit & determination to become independent, self-supportive and a big crusader for social change.

The channel of Beginnen Media has been growing week on week with its affinity towards rural audiences. Over the past year, Azaad has built a runway to launch new shows with rural values and heart-touching stories. Beginnen Media managing director Bharat Kumar Ranga said, “Azaad has grown its market share in the last couple of months and is here to stay. We have witnessed a 110 per cent growth in female viewership and 67 per cent in the rural market between March 2022 and May 2022.”

On the new show

Kasturi is based in a village near Patna and will showcase how a young Kasturi lives her journey from living with her parents, younger sister and grandmother to adjusting to post-marital issues and becoming an independent farmer and teaching new farming techniques to other farmers which got her the coveted Padma Shri Award.

Azaad chief content, creative & consumer officer Anooj Kapoor said, “We are excited about the launch of Kasturi which is an inspiring story of how a village belle in extremely adverse conditions, not only achieved financial independence through farming, a first for a woman; but she also learned and taught innovative cropping techniques to other farmers, helping them as well to prosper. We have tried to tell the story through a slice of life narrative with both bitter and sweet moments woven together.”

The show has been produced by founder Rajeev Singh’s Ideaz Pictures. The show’s protagonist Kasturi is played by India’s Best Dramebaaz 2016 runner-up Tammanna Deepak. 

Kasturi will air on Azaad from Monday to Saturday at 8:30 pm and also on MX Player.

Latest Reads
5.1 mn viewers tuned in to watch Pravah Picture’s telecast of ‘Pawankhind’: Barc

Disney Star’s latest regional TV channel Pravah Picture, launched in May, is already setting records in the Marathi movie genre. The channel telecast the world television premiere (WTP) of period drama action film “Pawankhind” directed by Digpal Lanjekar on 19 June.

Television TV Channels Regional
Zee Telugu to premiere 'Mukkupudaka' on 11 July

Adding new content to its cutting-edge lineup of shows, Zee Telugu is all set to launch its new serial Mukkupudaka. Zee Telugu has always aimed at entertaining its audience with an array of unique fiction shows ranging from romantic tales to mythological and supernatural narratives as well as...

Television TV Channels Viewership
WION rolls out outdoor campaign in domestic & international airport lounges

The Indian multinational news channel WION has launched a six-month-long campaign at the domestic and International airport lounges of Delhi, Mumbai, and Kolkata.

Television TV Channels Viewership
Ek Paudha Zindagi Ke Liye - An Initiative By News Nation Network

World Environment Day is the most renowned day for environmental action. News Nation Network has always been committed to issues which matter to larger sections of society. Its dissemination of news is non-3opinionated, unbiased and covers the ground realitiesof diverse India. In pursuance of its...

Television TV Channels News Broadcasting
SPN obtains Delhi HC injunction order to protect copyright of India-England cricket series

Sony Pictures Networks (SPN) has obtained a Dynamic John Doe injunction order from the Delhi high court to prevent copyright infringement for the India-England international cricket series in July. This will protect SPN against unauthorised and illegal IP disclosure on the internet and other social...

Television TV Channels Sports
Zee TV rolls out 360-degree campaign for its reality show DID Super Moms 3

Mumbai: Over the last three decades, Zee TV has been a pioneer in shaping the contours of reality television in India, introducing audiences to homegrown non-fiction formats like Sa Re Ga Ma Pa, Dance India Dance, and India’s Best Dramebaaz. These properties have not only emerged as immensely...

Television TV Shows Reality
Colors Tamil is all set for the world television premiere of RK Nagar

Mumbai: Entertainment channel Colors Tamil has announced the world television premiere of "RK Nagar" on 3 July at 2:00 pm. An entertaining tale set in a world of crime is here to grapple audiences by exploring plots around politics, romance, and buckets of drama and humour.

Television TV Channels Regional
Zee Media CEO Sudhir Chaudhary quits to pursue entrepreneurial venture

News broadcaster Zee Media on Friday said its chief executive officer Sudhir Zee Media CEO Sudhir Chaudhary quits to pursue entrepreneurial venture.

Television TV Channels News Broadcasting
TCH 2022: Language no barrier to consume South content, only quality

Mumbai: The unending reservoir of talent emerging from the South across languages like Malayalam, Telugu, Tamil and Kannada indicates that language is no longer a barrier in the consumption of content, only quality. Experts discuss the implications of the South content market boom at Viacom18...

Television TV Channels Viewership