Report on Hindi News Viewership

Regional TAM: Malayalam GEC genre witness 7% growth

MUMBAI: In the south general entertainment channel (GEC) space, it was the Malayalam GEC genre that saw maximum growth. The genre rose by seven per cent recording 1,682 GRPs, up from 1,568 GRPs that it had registered in week 28.

In week 29 of TAM TV ratings, Asianet garnered around four per cent of its viewership levels registering 901 GRPs, up from 866 GRPs. Mazhavil Manorama captured the second position with 257 GRPs, down from 259 GRPs. While, Surya TV garnered 29 per cent of growth recording 255 GRPs, up from 198 GRPs.

To achieve its average threshold level in week 29, Tamil GEC genre observed the second slot in the category. Despite shedding numbers, Sun TV continued to dominate the chart with 1178 GRPs, down from 1201 GRPs. Sun TV’s fall was Vijay TV and Z Tamil’s gain. The channels notes 395 GRPs, up from 341 GRPs and 129 GRPs, up from 125 GRPs at number two and third respectively.

Z Telugu has been on a growing trend and witnessed a rise of eight per cent in viewership levels with a leading position in the Telugu GEC genre. The channel marked 555 GRPs, up from 512 GRPs. Gemini garnered second position from its third spot last week with a rise of 13 per cent in viewership levels. It scored 551 GRPs, up from 489 GRPs followed by ETV with 426 GRPs, up from 402 GRPs at number three.

Kannada GEC genre stood at the bottom most position with 1,441 GRPs, down from 1,445 GRPs. Udaya TV witnessed a minimal rise in viewership and scored 482 GRPs, up from 471 GRPs. On the other hand, Colors Kannada at number two reported 402 GRPs, down from 421 GRPs. Suvarna stood at number three with 256 GRPs, up from 253 GRPs.

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