Television

Japan’s Nippon TV takes annual individual ratings Triple Crown

The goal was to provide wholesome entertainment to give people hope and energy.

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NEW DELHI: The new year has started on a happy note for Nippon TV, Japan’s leading multi-platform entertainment powerhouse. The channel has won the annual individual ratings Triple Crown title for 2020, emerging as individual ratings champion in the all day, prime time, and golden times categories.

This is the tenth consecutive year in which Nippon TV has earned the title. A new system was implemented this year, which measured individual ratings rather than the household ratings as was done previously.  “Due to the spread of Covid2019, 2020 was the year in which we continually considered the question, ‘What can TV do for people now?’ Apart from providing fast and accurate news and information programmes, we took upon unprecedented challenges,” said Yoshinobu Kosugi, representative director, president, and executive operating officer, thanking viewers who supported the shows.

Kosugi said one such challenging decision was broadcasting entertainment shows during the ‘new normal’, including the 43rd season of 24-Hour Television. The goal was to provide wholesome entertainment programmes to give people hope and energy, while taking all possible measures to prevent the spread of the virus.

“In 2021, we hope for your continued support as Nippon TV rises to the challenge of offering more high-quality content across multiple platforms that include our linear, BS (broadcasting satellite), and CS (communications satellite) channels, as well as Hulu in Japan and our other digital streaming services,” he added.

Nippon TV is credited for producing the Emmy Award-winning Dragons' Den/Shark Tank, a globally successful business show format that has more than 40 versions in 186 territories across all continents of the world. Following closely are the successes of scripted formats Mother and Woman - My Life for My Children, whose Turkish versions have become megahits that have gone on to air in more than 40 territories around the world, a first for a format from Japan. 

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