MUMBAI: The English entertainment genre emerged as a gainer in Chrome’s opportunity to see (OTS) analysis for the six metros. The sector registered an increase of 3.4 per cent and saw Comedy Central as the leader with 49.9 per cent OTS in week 9.
Infotainment was the next in the tally, and witnessed an increase of 2.3 per cent OTS on all India basis and History TV 18 emerged as the most benefitted channel with 82.0 per cent OTS.
Music genre in the Hindi speaking market (HSM) recorded 1.9 per cent OTS while Sony Mix registered highest with 85.1 per cent OTS in the section.
Next in the section was Hindi Movies which registered 0.8 per cent OTS and Max with 88.9 per cent OTS became the most benefitted channel.
Meanwhile witnessing a drop of 1.0 per cent Hindi general entertainment channels (GEC) topped the loser category with DD National scoring 94.6 per cent OTS. With a fall of 0.3 per cent Youth genre booked a second spot with Channel V as the most affected channel with 83.6 per cent OTS.
In six metros, business news saw a drop of 0.3 per cent with CNBC Awaaz registering 82.2 per cent OTS. Last but not the least, English news registered 0.19 per cent OTS in six metros with Loksabha TV scoring 91.6 per cent