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Chrome Week 39: Zee Cafe tops English entertainment genre

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MUMBAI: The English Entertainment channels’ genre continues to stand ahead of the others and has secured leadership position with a growth of 3.8 per cent. In the genre, Zee Café was seen at the top with 50.3 per cent opportunity to see (OTS) in week 39 as per Chrome Data Analytics and Media.

In the second slot was the sports channels genre with a hike of 0.9 per cent  across India. DD Sports continued to led the genre with 74.4 per cent OTS in the segment. 

In third spot was the Infotainment genre, which witnessed a hike of 0.4 per cent. DD Kisan led the section with 81.5 per cent OTS.

In the Hindi speaking market (HSM), the Hindi general entertainment channels (GEC) genre witnessed 0.4 per cent hike with DD National leading with 96.4 per cent OTS.

In the six metros, Business News was amongst the top losers and witnessed a fall of 3.1 per cent with CNBC Awaaz leading the genre with  75.6 OTS. This was followed by English News in six metros in second place, which was down by 1.6 per cent with Lok Sabha TV leading the genre with 87.2 per cent OTS.

The Hindi News segment across HSM saw a drop of 1.5 per cent and India TV led the tally in the space with 95 per cent OTS.

Music genre dropped by 1.4 per cent in HSM with 9XM on top of the chart with 86.4 per cent OTS.

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