Television
Report on Shemaroo

Chrome Week 11: English Movies gains 4.9 % of growth; Movies Now leads the genre

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MUMBAI: English Movies emerged as the most benefited genre with 4.9 percent growth. Movies Now was at the top of the chart with 54.5 per cent opportunity to see (OTS) in week 11 as reported by Chrome Data Analytics & Media.

Next in the tally was Business News in the six metros which witnessed growth of 3.8 per cent with CNBC Awaaz as the most benefited channel in the genre with 82. 6 per cent OTS.

The sports genre bagged the third spot in the chart which saw growth of 3.6 per cent with DD Sports leading the genre with 80.0 per cent OTS on an all India basis. Last but but not the least, English News in the six metros grabbed the fourth slot with LokSabha TV topping the chart with 92.4 per cent OTS.

Among the losers this week, the religious section recorded a fall of 1.8 per cent with Aastha, which emerged as the most affected channel in the genre with 94. 0 per cent OTS.

English Entertainment in eight metros recorded a decline of 1.1 per cent and Comedy Central led the genre with 48. 2 per cent.  Third in the list was Infotainment on an all India basis which witnessed downfall of 1.0 per cent with History TV 18 topping the chart with 82.2 percent OTS.

Hindi News in the Hindi speaking market (HSM) declined by 0.7 per cent and ABP news with 92.1 per cent OTS led the genre.

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