NEW DELHI: Youth genre is the top gainer for week 45, 2020 of Chrome Data Analytics and Media data, with marginal growth. The genre has grown by 0.48 per cent.
In this genre, MTV has gained the highest OTS with 89.3 in the HSM excl < 1 market. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.
This week, Hindi Movies genre has emerged as a close second on the top gainers list with a marginal growth of 0.15 per cent in the six metros market. In this genre, B4U Kadak has gained the highest OTS with 94.1 per cent.
Among other genres, Hindi GEC, Religious, English movies, English news, kids, have grown negligibly.