Barc Wk51: Star Plus at top position in all India market

Barc Wk51: Star Plus at top position in all India market

Star Plus retains top spot in the Hindi-speaking market (HSM) too.

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Mumbai: Broadcast Audience Research Council (Barc) India has released currency data for week 51, i.e., 17 December to 23 December. As per data for the all-India 2+ target group, Star Plus is the most watched channel in India with an average minute audience (AMA) of 2470.31 (000). It was followed by Sun TV at 2403.69 (000) AMA, Star Maa at 2146.2 (000) AMA, Goldmines at 1993.18 (000) AMA, and Colors at 1901.15 (000) AMA.

The average minute audience (AMA) is defined as the number of individuals within a target audience who viewed a televised "event," averaged across minutes.

In the Hindi-speaking market (HSM), Star Plus emerged as the most watched channel at 2371.04 (000) AMA, followed by Goldmines at 1966.47 (000) AMA, Dangal at 1881.47 (000) AMA Colors at 1851.25 (000) AMA and Star Pravah at 1534.69 (000) AMA.

In the South market, Sun TV was the most watched channel at 2383.16 (000) AMA, followed by Star Maa at 2095.3 (000) AMA, Zee Kannada at 1602.61 (000) AMA, Zee Telugu at 1375.5 (000) AMA, and Star Vijay at 1313.86 (000) AMA.

In the Maharashtra/Goa market, Star Pravah was the most watched channel at 1518.51 (000) AMA, followed by Colors Marathi at 479.44 (000) AMA, Zee Marathi at 449.74 (000) AMA, Sony SAB at 364.96 (000), and Golmines at 362.87 (000) AMA.

In the West Bengal market, Star Jalsha was the most watched channel with 1150.61 (000) AMA followed by Zee Bangla at 882.18 (000) AMA, Jalsha Movies at 168.68 (000) AMA, Colors Bangla at 143.27 (000) AMA and Colors at 131.54 (000) AMA.

In the megacities market, including Mumbai, New Delhi, Kolkata, Bengaluru, and Chennai, Colors was the most watched channel at 498.8 (000) AMA followed by Sun TV at 432.77 (000) AMA, Star Plus at 400.25 (000) AMA, Star Vijay at 288.1 (000) AMA and Star Pravah at 280.41 (000) AMA.