Barc wk 51: News18 widens lead over its 2022 competition

Barc wk 51: News18 widens lead over its 2022 competition

During the week, the channel maintained a 15 per cent lead over Aaj Tak.

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Mumbai: Throughout 2022, News18 India has dominated the Hindi news segment in terms of viewership and reach. Since May 2022, the channel has consistently ranked first. The genre ratings were resumed in March 2022.

With a market share of 15.6 per cent (Barc; market share per cent 24 hrs, TG: 15+, HSM, Wk 51'22, all days), News18 India outperformed top news channels such as India TV, Aaj Tak, TV9 Bharatvarsh, and Republic Bharat.

During the week, the channel maintained a 15 per cent lead over Aaj Tak.

According to the most recent Barc data, India TV has a market share of 14.0 per cent, while Aaj Tak has a market share of 13.6 per cent, TV9 Bharatvarsh has a market share of 13.0 per cent, and Republic Bharat has a market share of 11.5  per cent.

Furthermore, News18 India outperformed the competition during prime time.

News18 India (Barc; market share per cent, 9 p.m.–10 p.m., TG: 15+, HSM, Wk 51'22, Mon-Fri) remained 20 per cent ahead of Aaj Tak, which had a 17.9 per cent market share, followed by India TV and Republic Bharat, which had 16.8 per cent and 15.8 per cent market shares, respectively.

To ensure that News18's content and presentation remain distinct and far ahead of the competition, the network has made significant investments in both technology and editorial resources.

News18 brands have gained significant traction on YouTube and social media platforms, with views steadily increasing.

Simultaneously, as per ratings (Barc; market share per cent, 6 p.m.–12 a.m., TG: 15+, HSM, Wk 51'22, all days), News18 India is 20 per cent ahead of Aaj Tak, which has a 16.2 per cent market share. India TV and TV9 Bharatvarsh have 14.0 per cent and 13.6 per cent market shares, respectively.