Barc Wk 22' 23: STAR Maa tops all India market

Barc Wk 22' 23: STAR Maa tops all India market

STAR Plus regains the first spot in the HSM market.


Mumbai: Broadcast Audience Research Council (Barc) India has released currency data for week 22, i.e. 27 May to 2 June 2023. As per data for the all India 2+ target group, STAR Maa is the most watched channel in India with an average minute audience (AMA) of 2455.65(000). It was followed by Sun TV at 2323.84(000) AMA, STAR Plus at 2319.61(000) AMA, Dangal at 1771.1(000) AMA, and SONY SAB at 1762.38(000) AMA.The average minute audience (AMA) is defined as the number of individuals within a target audience who viewed a televised "event," averaged across minutes. In the Hindi-speaking market (HSM), STAR Plus emerged as the most-watched channel at 2248.62(000) AMA, followed by Dangal at 1762.91(000) AMA, Sony Sab at 1719.8(000) AMA, Goldmines at 1632.43(000) AMA and STAR Pravah at 1432.9(000) AMA.

In the South market, STAR Maa was the most-watched channel at 2405.64(000) AMA, followed by Sun TV at 2304.17(000) AMA, Zee Telugu at 1626.69(000) AMA, STAR Vijay at 1480.22(000) AMA and Zee Kannada at 1239.31(000) AMA.

In the Maharashtra/Goa market, Star Pravah was the most-watched channel at 1421.59(000) AMA, followed by SONY Sab at 460.3(000) AMA, Colors Marathi at 410.91(000) AMA, Zee Marathi at 357.09(000) AMA and STAR Sports 1 Hindi at 326.82(000) AMA.

In the West Bengal market, STAR Jalsha was the most-watched channel with 903.95(000) AMA, followed by Zee Bangla at 741.78(000) AMA, Jalsha Movies at 146.35(000) AMA, Colors Bangla at 141.77(000) AMA and Sony Aath at 123.14(000) AMA.

In the megacities market, including Mumbai, New Delhi, Kolkata, Bengaluru and Chennai, Sun TV was the most-watched channel at 398.21(000) AMA followed by STAR Plus at 356.42(000) AMA, STAR Vijay at 309.07(000) AMA, SONY SAB at 286.68(000) AMA and Zee Telugu at 278.77(000) AMA.