Barc Wk 20' 23: STAR Sports 1 Hindi dominates HSM market

Barc Wk 20' 23: STAR Sports 1 Hindi dominates HSM market

STAR Maa regains the first spot in the South market.


Mumbai: Broadcast Audience Research Council (Barc) India has released currency data for week 20, i.e. 13 May to 19 May 2023. As per data for the all India 2+ target group, STAR Sports 1 Hindi is the most watched channel in India with an average minute audience (AMA) of 2609.86(000). It was followed by STAR Maa at 2408.99(000) AMA, Sun TV at 2365.54(000) AMA, Star Plus at 2150.49(000) AMA, and SONY SAB at 1651.41(000) AMA.

The average minute audience (AMA) is defined as the number of individuals within a target audience who viewed a televised "event," averaged across minutes. In the Hindi-speaking market (HSM), STAR Sports 1 Hindi emerged as the most-watched channel at 2569.49(000) AMA, followed by STAR Plus at 2079.99(000) AMA, Dangal at 1646.18(000) AMA, Goldmines at 1615.7(000) AMA, and Sony Sab at 1614.73(000) AMA.

In the South market, STAR Maa was the most-watched channel at 2360.34(000) AMA, followed by Sun TV at 2347.14(000) AMA, Zee Telugu at 1553.06(000) AMA, STAR Vijay at 1478.05(000) AMA and Zee Tamil at 1178.54(000) AMA.

In the Maharashtra/Goa market, Star Pravah was the most-watched channel at 1346.82(000) AMA, followed by STAR Sports 1 Hindi at 725.51(000) AMA, SONY Sab at 434.47(000) AMA, Colors Marathi at 411.51(000) AMA and Zee Marathi at 363.42(000) AMA.

In the West Bengal market, STAR Jalsha was the most-watched channel with 765.74(000) AMA, followed by Zee Bangla at 676.14(000) AMA, STAR Sports 1 Hindi at 199.45(000) AMA, Colors Bangla at 124.67(000) AMA and Jalsha Movies at 124.44(000) AMA.

In the megacities market, including Mumbai, New Delhi, Kolkata, Bengaluru and Chennai, STAR Sports 1 Hindi was the most-watched channel at 419.36(000) AMA followed by Sun TV at 386.81(000) AMA, STAR Plus at 345.51(000) AMA, STAR Vijay at 302.65(000) AMA and Colors at 286.92(000) AMA.