Television

Kisan Channel viewership on the increase, internal study on: Rathore

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NEW DELHI: Denying reports that DD Kisan has failed to achieve its objectives, the Government has said the channel had a reach of 1.68 crores in the week ending 19 February according to the Broadcast Audience Research Council (BARC) data. 

Minister of State for Information and Broadcasting Rajyavardhan Rathore claimed that the growth of the channel had been satisfactory.

He said BARC had commenced data relating to rural viewership in October 2015. The channel was launched in July 2015.

However, he said it was a constant endeavor of Doordarshan to improve upon its programmes by reviewing content and quality from time to time with a view to sustain the interest of the viewers and increase television viewership ratings.

A channel survey has also been commissioned by DD Kisan Channel to assess the effectiveness of the channel and to get feedback from the farmers on the programmes telecast by the channel. 

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