NEW DELHI: In a bid to increase its revenues, Doordarshan is considering auctioning of slots on DD National.
Sources in the pubcaster told Indiantelevision.com that it was DD’s constant endeavour to improve upon its programmes by reviewing the content and quality from time to time with the view to sustain the interest of the viewers.
Doordarshan, which procures content through various notified schemes, is now considering re-prioritising its current approach with a new policy on slot sales that may include auction of slots on the national channel, the sources said.
Doordarshan earned Rs 497.59 crore net including Rs 493.29 crore from commercials till December during 2015-16.
In the previous year (2014-15), DD earned Rs 995.66 crore from commercial and miscellaneous sources. This included Rs 993.68 crore from commercials.
The revenue was Rs 1145.44 crore in 2013-14, of which Rs 1140.5 crore was from commercial sources.
In 2012-13, DD earned revenue of Rs 1138.23 crore, which included Rs 1134.16 from commercial sources.