TV viewership for Tata IPL 2024 touches approximately 45 crore viewers

TV viewership for Tata IPL 2024 touches approximately 45 crore viewers

44.8 crore TV viewers watched 18,800 crore minutes across the first 22 days of the tournament.

Disney Star Network

Mumbai: Disney Star, the official broadcaster of TATA IPL 2024, continues to see a rise in TV viewership for the marquee tournament. As per BARC, Disney Star has registered a cumulative reach of 44.8 crore viewers for the first 22 days (26 matches) of TATA IPL 2024 garnering 18,800 crore minutes of total watch time. Cumulative reach for the live broadcast has grown eight per cent compared to the last season with match ratings (TVR) growing by 15 per cent.

The highly anticipated and thrilling rivalry showdown clash between MI and RCB on 11 April drew an impressive audience of 14.75 crore viewers on television, who watched a total of 1,017 crore minutes of IPL coverage on the Disney Star Network.

As the ICC Men’s T20 World Cup approaches, the ongoing TATA IPL is providing a prime opportunity for viewers and India’s squad selectors to closely evaluate players’ performances, especially focusing on openers, all-rounders, and wicketkeepers. Star Sports, as the broadcaster of the TATA IPL and the ICC Men’s T20 World Cup, will keep fans up-to-date with all the latest action and player performances, offering insights and analyses that build anticipation and excitement for the upcoming global tournament.

Source: BARC data for 2+U+R