Star Sports’ new ‘Shor On, Game On’ TVC features Virat Kohli for Tata IPL 2023
The promo has been created and conceptualised by TILT.
Mumbai: Ahead of the TATA IPL 2023, Star Sports’ latest campaign ‘Shor On, Game On’ has taken social media by storm with viewers and fans expressing their delight. Upping the ante, the official television broadcaster of the marquee tournament has unveiled its next promo featuring none other than Virat Kohli with a clarion call – ‘Har Ghar Banega Stadium’.
IPL brings the whole country together for the love of the game and their favorite teams. Star Sports is celebrating the fans who truly make this game special. This film brings to life the IPL fan cohort called “Shor Squad'' who feel that IPL is best enjoyed with grandeur and shor. They truly live the maxim of ‘More the fans, more the Shor, thus more the excitement’.
The promo, created and conceptualised by TILT, highlights the experience and the thrill of watching IPL along with friends and family. King Kohli invites fans to watch the marquee tournament on TV along with friends and family, transforming every house into a stadium.
Speaking about the promo film, Virat Kohli said “The Star Sports ‘Shor On, Game On’ campaign captures the essence of what makes the TATA IPL so special - the passion, the energy, and the sheer joy of fans watching the game together with friends and families. The campaign encourages fans to be loud and proud as they cheer for their favourite teams, creating an atmosphere that is electric, filled with excitement, and where the passion for the game shines through.”
Disney Star head-sports Sanjog Gupta said, “Fans love watching sports because of how immersive, emotional, and communal the experience is. Star Sports' brand of storytelling focuses on building compelling narratives, bringing fans closer to the heroes, and elevating micro-moments of awesomeness. This, complemented by the ease of access, virtues of viewing on the big screen, and introduction of new features on TV, make Star Sports the most preferred destination for IPL 2023.”
“Virat Kohli has personified Star Sports' philosophy of ‘Believe’ for many years. His long-standing association with the brand is testament to our shared values of determination, excellence, and a relentless pursuit of greatness. His character and drive have inspired a generation of youngsters while his persona galvanises Cricket fans across the country. We are glad to add a new chapter to this association with Virat, which seeks to bring people together to experience the spectacle of IPL in its full glory only on TV" he added.
Star Sports will unveil more films featuring top cricketers like Rohit Sharma, Shreyas Iyer, Hardik Pandya, and Ravindra Jadeja along with winners of #FanBanegaStar contest leading to the start of the mega tournament. TATA IPL 2023 will kickstart on 31st March 2023, with a blockbuster clash between Gujarat Titans and Chennai Super Kings in Ahmedabad at Narendra Modi Stadium.
