Star India’s Sanjog Gupta reappointed to chair FICCI sports committee

He has been pivotal in establishing the sports broadcasting space in India.

MUMBAI: Star India sports head Sanjog Gupta has been reappointed as the chairperson of Federation of Indian Chambers of Commerce & Industry (FICCI) sports committee for 2021. FICCI is the first national chamber of commerce to establish a dedicated sports vertical under the aegis of the sports committee. Gupta’s leadership will be instrumental in driving greater attention from India Inc to the significant and growing ecosystem of sports and the creation of a conducive environment for continued investment.

FICCI president Uday Shankar said, “Given Sanjog’s knowledge and expertise in this sector, we are confident that his continued leadership will steer the committee to transform our industry vision into reality.” 

Sanjog Gupta said, “It is my privilege to chair FICCI’s sports committee for the second year. The sports committee plays a pivotal role in the ecosystem of bringing together stakeholders across the private and public sector. FICCI’s contribution has been invaluable in evangelising sports amongst the corporate community and driving policy for growth, working with various arms of the government. In my responsibility, I am committed to driving forward Uday’s vision of fostering a multi-sport culture in India.”

Tata Steel vice president (corporate services) Chanakya Chaudhary, Edelweiss securities executive vice president- corporate marketing & communications Shabnam Panjwani, and Manav Rachna University vice president Amit Bhalla will co-chair this committee. 

Gupta has played a key role in driving vectors of FICCI’s national agenda in the sports sector including the creation of a task force for fantasy sports and eSports. As head - sports, Star India, he has been pivotal in establishing the sports broadcasting space in India. In the past, he has helped shape and deliver marquee national and international broadcasts, watched in over 200 countries, ranging from IPL to the ICC Cricket World Cup. He also played a significant role in driving growth for home-grown Indian sports properties such as Pro Kabaddi League and Indian Super League. He has championed grassroots development in sports by partnering with the sports and youth affairs ministry to launch Khelo India, which seeks to drive youth participation in sports.

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