Television

Sports media revenues to grow at 7 per cent CAGR IN 11 APAC markets over 2019-2024 to reach $7.2 bn

Sports TV revenues will remain relatively flat reaching $4.3 billion.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/03/06/mpa.jpg?itok=dCVJ_vdu

MUMBAI: Sports rights costs across 11 Asia Pacific markets grew 2.4 per cent in 2019 to reach $5.5 billion. in aggregate while sports revenues across TV & online video increased 7.8 per cent in 2019 to reach $5.2 billion in total, according to a new report published today by Media Partners Asia (MPA). MPA projections indicate sports rights costs will grow 3.8 per cent CAGR between 2019-24 to reach $6.6 billion by 2024 while sports revenues in TV & online video will grow at a 6.7 per cent CAGR to reach $7.2 billion by 2024. The report, entitled ASIA PACIFIC SPORTS MEDIA 2020, tracks the growth trajectory of sports rights and TV & online video sports revenues across 11 markets in Asia Pacific with historical data & projections as well as analysis of key players & sports properties by geography.

OTT accounted for 21 per cent of sports media revenue generation in 2019 in the 11 Asia Pacific markets. This is likely to almost double over the next five years to reach 40 per cent by 2024. Excluding China, OTT will account for 23 per cent of sports media monetisation in 2024 across the measured markets, up from 12 per cent in 2019. The MPA report notes: (1) Sports rights costs & revenues are seasonal and lumpy; major global events typically occur every 2-4 years and can either inflate or adversely impact sports economics on a year on year basis and (2) Global sporting events in 2020 (i.e. the Tokyo 2020 Olympics and UEFA Euro 2020) are a key driver of value in Asia Pacific markets but are subject to risk given the global spread of the coronavirus.

Commenting on the key findings, MPA Senior Analyst Srivathsan AR said, “The market for premium sports remains relatively healthy in Asia Pacific, in spite of uneven structural dynamics and the corrosive impact of piracy. Sports rights investments in China, India, Australia and Japan are driven by a strong domestic sports ecosystem, supported by premium international rights for football, basketball and baseball. Rights costs in China are driven by growing appetite for domestic and international football as well as basketball. Growth momentum, strong between 2016-19, will stabilise post 2021-22. Cricket continues to drive more 85 per cent of India’s costs. Rationalising of pay-TV spends on domestic rights in Australia will affect the overall market in the future while domestic baseball and football will drive growth in Japan’s sports rights market. Greater Southeast Asia, including Hong Kong, is dependent on growth in international football and basketball. Local football in markets such as Thailand, Indonesia and basketball in Philippines will continue to deliver additional growth.”

MPA Executive Director Vivek Couto added: “A number of themes are emerging across the region. Investment in premium sports rights is often proving scalable and sustainable, when driven by: (1) Large scale internet players with pole position in a vast digital ecosystem, which helps subsidize investment in premium content (i.e. Tencent in China) or integrated pure play entertainment and sports OTTs with AVOD and SVOD business models (i.e. Hotstar in India and iQiyi in China); (2) Pay-TV operators investing to retain high-ARPU customers and grow a new OTT segment, anchored to product innovation with premium sports at the forefront (i.e. Foxtel, Sky Network TV, Astro and PCCW’s Now TV); and (3) Local & regional TV broadcasters that have a combination of mass reach and premium segmentation with branded sports networks (i.e. Star and Sony in India; select free TV players in Southeast Asia and regional pay network beIN Sports).”

In 2019, football led the sports rights market across the 11 APAC territories with the Premier League topping the list of individual properties. The Premier League rights value is expected to moderate after 2022, particularly in China. Cricket is growing fast as Indian sports broadcasters continue to pay a premium for the IPL, the ICC and the India international (BCCI) rights. The IPL is the most valued domestic league in APAC currently. Cricket is growing its pie in Australia & New Zealand markets as well. Basketball is growing in demand regionally. Rugby World Cup 2019 drove Rugby’s share.

China, India, Australia and Japan will contribute on average ~85 per cent to sports rights fees & sports media revenues over 2019-24. Greater Southeast Asia, including Hong Kong, will average ~15 per cent over the 2019-24 period. In terms of sports revenues across TV & online video, Japan led in 2019 with a 27 per cent contribution; by 2024, China will lead with a 33 per cent contribution.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/20/chro.jpg?itok=KfI1JpTj
Chrome dm week 41: Hindi News emerges as top gainer

NEW DELHI: Hindi News genre has become the top gainer in week 41, 2020 of Chrome Data Analytics and Media data, albeit with a marginal growth. The genre has grown by 0.30 per cent. In this genre, ABP News has gained the highest OTS with 99.9 in the HSM excl < 1 market. OTS is the actual census-...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/20/abo.jpg?itok=yaTzNUvt
ABP News rings in the Bihar Elections with iconic show, ‘Poll Khol’

As the preparation for Bihar Assembly Elections goes in full swing, ABP News is pulling out all the stops to ensure that the viewers get top-notch coverage on all political affairs of the state, in the most riveting way. In this light, the channel is all-set to commence another exciting season of ‘...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/20/colors.jpg?itok=yRyjRq4S
COLORS Bangla announces windmill of fresh content this Durga Puja

MUMBAI: The auspicious occasion of Durga Puja is not just a festival, but a celebration of life. While this year, in the new normal, Pujo will be different, what will not change is the zest for Durga Pujo amongst Bengalis. Keeping in mind the five days of festivity, COLORS Bangla is all set to...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/20/zee.jpg?itok=_dNgVXT_
ZEE Biskope raises the fervour of Navratri & Dussehra with ‘Nari Ek Roop Anek’ movie festival & the World TV Premiere of Kahani Kismat Ke

ZEE Biskope rejoices the festival of Navratri with a special movie festival titled —“Naari Ek Roop Anek” with an array of movies scheduled from October 19-24 at the 12noon,portraying the different shades of women that resemble the avatar of Maa Durga. The films celebrate the power and strength of...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/20/rajiv_bakshi.jpg?itok=2-T_nX7V
Getting the "big" into Reliance Big Synergy

MUMBAI: Leading Indian production house Reliance Big Synegry CEO Rajiv Bakshi has seen a lot over the score and more years he has spent in the corporate world.  His exposure has been quite expansive with stints in  TV, internet, media, telecom and consumer durable industries, which allowed him the...

Television Production House Non-Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/republic-logo.jpg?itok=0WJEBK69
Republic TV set to sue Mumbai police commissioner for defamation

NEW DELHI: Accusations have flown thick and fast between the Mumbai police and its commissioner Param Bir Singh and the Republic Media Network over the past few months. The rancour between the two parties only intensified after the former accused the latter of rigging its viewership ratings by...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/star-maa.jpg?itok=LaDfRunW
Star Maa Becomes Top Player in India for Pay Entertainment Channel

Hyderabad: Star Maa has been setting up examples through various programmatic presentations with inspiring stories, audacious reality format, Start stud events and block buster movies. It leads the Prime Time viewership with 42% share showing soaps like Vadinammma, Karthika Deepam, Intinti Gruha...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/ddlj.jpg?itok=NtM56DfM
Come, Fall in Love All Over Again as Sony MAX celebrates 25 years of DDLJ

Aditya Chopra's trendsetting romantic cult masterpiece, Dilwale Dulhania Le Jayenge (DDLJ), completes 25 years on October 20, 2020. In a bid to commemorate the timeless movie and offer Indian viewers a slice of Bollywood's golden era, Sony MAX and Sony MAX2 will showcase a special telecast of the...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/mrro.jpg?itok=aebOgUCp
TIMES NOW and MIRROR NOW announce special programming line-up for upcoming Bihar Assembly Elections 2020

As the race to power heats up with the Bihar Assembly Elections 2020, Times Network's best in class news channels, TIMES NOW and Mirror NOW announce an unmatched programming line-up, offering viewers the most extensive coverage of the upcoming elections. 

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required