Sports channels viewership declines by 20.5 per cent in week 5 of BARC

Poor performance of team India and the end of AO 2020 are some reasons for the fall

MUMBAI: The poor performance of the Men in Blue and the end of the Australian Open 2020 impacted the viewership pattern of sports channels. According to Broadcast Audience Research Council of India (BARC) week five shows a slump of 20.5 per cent in viewership pattern as compared to week four.

Dominating the viewership chart, Star India’s sports channels Star Sports 1 Hindi bagged the number one position out of the top five channels in the sports section. However, the viewership of the channel dropped by 18.5 per cent to 308715 weekly impressions as compared to week 4 of BARC.

Following Star Sports 1 Hindi, DD Sports has retained its second position on the list. However, the viewership of the government-owned channel has also dropped by 28.6 per cent to 73671 weekly impressions in week 5 as against 103110 weekly impressions in week 4.

One of the reasons the viewership of Star Sports 1 Hindi and DD Sports fell marginally because of the Virat and co’s sluggish performance in all the three one day international matches against New Zealand. The fifth T20 and first ODI match between two teams were played in week 5 (1-7 February) of BARC. The victory in the fifth T20 match didn’t impact much because India had already won the series.

Star Sports First, which was ranked third in the list last week, maintained its position but fell by 14.3 per cent to 67311 weekly impressions in week 5 as against 78546 impressions in week 4.

Star Sports 3 has thrown out Sony Pictures Sports Network’s channel Sony Ten 1 from the fourth position. However, the weekly impression of Sony Ten 1 has dropped by nearly 1 per cent to 48033 weekly impressions in week 5 as compared to 48439 impressions in week 4.

Sony Ten 1, featured on the last position of the list, declined by 42.4 per cent to 36202 weekly impressions in week 5 as against 62824 in week 4. One of the reasons the viewership declined was that the first grand slam of the year – Australian Open - broadcast on the channel, concluded earlier in the week.

Latest Reads
Cannes Lions 2020 Cancelled

MUMBAI: Cannes Lions today announced that the annual Festival of Creativity will not take place in October as previously planned. The next edition of the Festival will run June 21-25, 2021, said a Cannes Lions statement.

Television TV Channels English Entertainment
Can’t gag media to fight pandemic: Editors Guild of India

The Editors Guild of India in a letter has expressed its reservations against the government for holding the media responsible in the supreme court for creating panic in the country amid coronavirus pandemic.

Television TV Channels Viewership
COVID-19 boon: News channels show 300% viewership growth

The lockdown amid COVID-19 may adversely impact businesses, but it has helped the television industry, especially the news segment, to achieve a new high in terms of viewership, says a report released by Broadcast Audience Research Council of India (BARC) and Nielsen on crisis consumption.

Television TV Channels News Broadcasting
Discovery garners 89% genre share on premiere of 'Into The Wild with Bear Grylls & Superstar Rajinikanth'

MUMBAI: Discovery channel's premiere of Into The Wild with Bear Grylls & superstar Rajinikanth has created a record after the historic high touched by Man Vs Wild with Bear Grylls & PM Modi. According to channel, the premiere on Discovery Network (across 12 Discovery channels) delivered...

Television TV Channels Specialised and Niche
WarnerMedia names Jason Kilar as CEO

MUMBAI: WarmerMedia has announced that media, entertainment and technology executive Jason Kilar will be its new CEO, effective 1 May. He will report to AT&T president and chief operating officer John Stankey.

Television TV Channels GECs
GEC non-primetime viewership gets 32% boost due to COVID-19 lockdown

MUMBAI: In the second week of COVID-19 pandemic period, GECs witnessed 32 per cent growth in non-primetime viewership while it witnessed negative growth in the primetime slot. The overall growth of viewership in non-primetime slots surged by more than 70 per cent in India. The Hindi speaking market...

Television TV Channels Viewership
Shemaroo MarathiBana to air Ram Navami special

MUMBAI:   Shemaroo MarathiBana, a recently-launched marathi movie channel by Shemaroo Entertainment Ltd, has introduced an offering of kirtans under Anandwari and the channel will be airing a specially curated episode to celebrate the birth anniversary of lord Ram on the occasion of Ram Navami...

Television TV Channels Music and Youth
ABP News Network appoints Zulfia Waris as business head of ANN Content Studio

MUMBAI: ABP News Network has appointed Zulfia Waris as the business head of ABP News Network Content Studio. Waris will be responsible for the organisation’s new subsidiary, ANN Content Studio, to produce path-breaking content for all platforms.

Television TV Channels News Broadcasting
TV consumption up by 37% in week 12 due to COVID-19 lockdown: BARC India & Nielsen

MUMBAI: As India went into a lockdown mode due to COVID-19, people have upped their TV viewing time, as per the latest information from Broadcast Audience Research Council of India (BARC) and Nielsen. Total TV consumption in week 12 grew by 37 per cent compared to the previous week.

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required