Television

Sony's Ek India HappyWala for IPL scores big on social media, wins hearts

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/04/08/ek-india.jpg?itok=qz7maP9C

MUMBAI: If sports channels are raising the expectations of viewers, the general entertainment channels cannot be left behind.

Leaving no stone unturned, Sony Pictures Network began a month earlier with its campaign EK India…Happywala (One Happy India), so that the excitement builds even before the ninth edition of Indian Premier League.

The campaign Ek India….Happywala (One Happy India) was launched on 1 March with the IPL anthem.

To the launch the Vivo IPL 2016 anthem video, Sony did a Vox Pop activity featuring kids who were asked to answer a few questions about India. The same set of questions was thrown to adults on social media.

The anthem was launched on social media that trended on twitter across India for five hours. The channel recorded 4,526 tweets, more than 42 million timeline deliveries, and had a reach of more than 5 million and recorded 3 million views anthem video. The anthem video received more than 100,000 likes and 26,131 people had shared it on Facebook.

In order to take the campaign forward towards creating a happier nation, Sony started a user-powered activity where they motivated users to spread happiness with #15days Happywala. The core task is to make a stranger smile every day, thus converting users into happiness ambassadors. The activity kicked-off with a lot of user participation resulting in getting the activity to trend across India for more than 4 hours. The channel achieved 3,672 tweets, more than 28 million timeline deliveries and more 4 million plus reach - and 805 entries for the same.

On 17 March, Sony launched the taxi promo, through which they emphasised on how the assurance of safety and well being can spread happiness among our citizens. The activity focused on driving conversations about spreading positivity.

With this activity, the campaign thought #Ek India Happywala once again got a lot of buzz resulting it to trend for over 5 hours across India. More than 10 million people watched that video on social media platforms.

The next in list was the Newsroom promo, with the launch of the news room video urging users to focus more on the country's positives than the negatives, Sony Pictures Networks decided to reward users who would help support this cause. This activity turned out to be a huge hit amongst the audience as the broadcaster garnered more than 4000+ entries within a week. The Newsroom promo achieved more than 500,000 views on twitter.

The next initiative of the campaign was to spread happiness in the lives of underprivileged kids. Users have to tell the story of a child who aspires to be a cricketer but doesn't have the means. Sony offered to help 11 children (scouted by the users) with professional cricket kits and so far, they have received 145 entries since the launch of the activity. With 1, 255 tweets, 13 million timeline deliveries and 2 million of reach, the initiative #HappyXI was trended for four hours across India.

To highlight the current mood of the country, the channel started Happiness meter activity. Happiness Meter is a listening activity that tracks the conversation happening on Twitter to gauge what is the current mood of the people in the country.

The next Old Age Home promo recorded 29 million views on social and 1504 likes on Facebook. On 1 April Best Cricket game was a prank where the audiences tricked into playing the best ever online cricket game & having the best cricket experience they can ever have. Later, they realized that it’s the cricket insect that played them.

The idea is to highlight that the best ever cricket experience can only be lived with vivo IPL. 2,045 tweets, 16 million timelines deliveries and 3 million reach, the prank activity was trending for five hours across India.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/vta.jpg?itok=1G_Q8hWv
BARC week 41: VTV News enters top five Gujarati channels' list

In week 41 of BARC India ratings, Gujarati GECs space witnessed a new entrant VTV News at fifth position. The channel has replaced Sandesh News which was seen at fifth position in week 40. No changes were observed in Kannada, Marathi and Tamil spaces in week 41 of BARC India ratings. 

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/colors.jpg?itok=4dyADgHL
BARC week 41: Colors slips down in urban, rural market and pay platform

In week 41 of BARC India ratings, Colors has slipped to fourth position from second last week in urban market. The channel has also moved down from second position in the last week to fifth position this week on pay platform.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/zeel.jpg?itok=uldwbrib
Zeel reports higher op revenue, PAT for Q2 2020

The Subhash Chandra-led Zee Entertainment Enterprises Ltd (Zeel) reported 7.6 percent and 7.4 percent y-o-y growth in total and operating revenues for the quarter ended 30 September 2019 (Q2 2020, quarter or period under review) as compared to the corresponding year ago quarter Q2 2019.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/saregama.jpg?itok=7gnwjSIz
Saregama launches Carvaan Mini Legends - Assamese

MUMBAI: Venturing into the state of incredible cultures and landscapes – Assam, Saregama is all set to embark on yet another musical journey by launching Carvaan Mini Legends- Assamese pre-loaded with 351 superhit evergreen Assamese songs. Saregama has earlier launched various regional variants...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/tv.jpg?itok=ryQubiR2
News Broadcasting Standards Authority issues advisory on coverage of Ayodhya dispute verdict

While the Supreme Court ended the daily hearings of the Ayodhya dispute case on Wednesday, the News Broadcasting Standards Authority (NBSA) has issued a special advisory for reporting of the sensitive issue.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/Kartik-Mahadev.jpg?itok=TQirg1Ar
&flix reduces Hollywood movie TV premiere window to five months

While the general time to bring a Hollywood movie to Indian TV screens has been nine to 12 months, &flix has changed that with its new deal with Sony Pictures Television. Now, viewers can catch their favourite movies within three months of launch.

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/out.jpg?itok=bNsHV0ai
NewsX gets into long-term partnership with Outbrain Engage suite of products

MUMBAI: Outbrain, the discovery and native advertising feed for the open web, announced that it has signed an exclusive long-term partnership with News X, one of India’s top English language Publishers. The partnership will allow News X to fully leverage the Outbrain Engage platform by maximising...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/star.jpg?itok=4eJAHUWG
Star World announces #TheBestBoss contest on World Boss Day

MUMBAI: The Office certainly holds a special place in every fan’s heart for mixing that special mockumentary styled humor no other show has been able to manage. Star World, India’s leading English entertainment channel has brought this rib-tickling comedy series to television screens for the first...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/cnn.jpg?itok=BEGhasyR
CNN-News18 curate special programming line-up for Assembly Elections 2019

MUMBAI: CNN-News18 has announced extensive programming to apprise the viewers of all the major national and political developments during the elections. After the fierce battle in the Loksabha elections, major political parties have once again geared up for an intense political contest in...

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories