Television

SonyLIV unveils its line-up for the Tokyo Olympic Games

Sports fans can catch over 12 hours of non-stop action on the platform starting 23 July.

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Mumbai: Tokyo 2020 Olympic Games, the much-awaited sporting spectacle will bring together the best of athletes from across the globe. The multi-sport global event which comprises 33 sports, 300+ events will go live on SonyLIV starting 23 July. To cater to the varied interests of sports enthusiasts, SonyLIV will have 20 live streams on the platform in Hindi, English, Tamil, and Telugu languages.

With the Games kick-starting, sports fanatics can catch over 12 hours of non-stop action on the platform between 4 am to 8 pm (IST), the channel said. To celebrate and recognise legendary Olympians, SonyLIV rolls out the ‘New Legends Are Coming’ campaign ahead of the games. The channel also brings a plethora of short and long format video content around the multi-sport event for fans to enjoy.

Drumming up the buzz for the Tokyo 2020 Olympic Games, SonyLIV brings exclusive videos under four sections - ‘India in Action’, ‘Athletes’, ‘Sports’, ‘Schedule and Medal tally’, and ‘Olympic 360’. These sections will include videos of day-wise daily highlights, recaps of the sports, winning moments, athlete interviews, daily match analysis, and specially curated India-specific videos from the event. Building intrigue for the Olympics, SonyLIV gives exclusive access to archival videos from the Rio Games and other yesteryear Olympics.

"As India enters its 100th year of participation at the Tokyo 2020 Olympic Games, we see a plethora of brands lending their support to the athletes making their way to Tokyo," said SonyLIV's SVP & head - ad revenue, Ranjana Mangla. "With the mega sporting event going live on SonyLIV, we are witnessing phenomenal responses from advertisers who want to reach out and engage better with their targeted audience. Many brands have shown support for our athletes through various creatives and campaigns and we’re looking forward to a great event. Sports has always been a key driver for SonyLIV and with the streaming of this global sporting event, we strengthen our promise to reach out to a diverse audience."

"With 20 Live streams, Tokyo 2020 Olympic Games coverage on SonyLIV will be unprecedented," said the head - business operations, digital business, Amogh Dusad. "We have curated dedicated sections within the app to ensure that fans of this multi-sporting event get to choose their own experience. Along with Live streaming action, VODs would be published to highlight day-wise, sports-wise and athlete-wise key moments to ensure that fans do not miss any action. And of course, we will have dedicated showcasing and updates on our Indian athletes at the tournament."

"Every Olympics gives us champions but there are some who become legends; because for them Olympics is not an opportunity of a lifetime but their life," said the head of marketing, digital business, Aman Srivastava. "The entire campaign is designed around such legends and the fact that we intend to bring every moment of this unparalleled event available to every user for a great experience."

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