Television

Sony Six’s on-ground activities push NBA’s viewership

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2014/12/12/prasana.jpg?itok=EfrCFcMN

MUMBAI: If numbers are to be believed then basketball has started getting its due in the cricket-crazy country.



 The National Basketball Association (NBA) is seeing its popularity levels scale upwards on television thanks to a wide on-ground marketing push. Sony Six, which broadcasts the NBA action, has seen a 70 per cent increase in its viewership this season, claims the channel. When asked about the reasons behind the same, the channel’s business head Prasana Krishnan says, “One, the overall penetration and popularity of the game is increasing in India.  Two, our on-ground marketing initiatives in 16 cities, which propelled this growth. We have been marketing the brand and product intensively.”



NBA India and Multi Screen Media (MSM) had signed a three year television agreement beginning 2012.



NBA India, this year, launched its on ground activity, the NBA JAM in 16 cities. The event which took place from 22 September to 6 December featured a 3 on 3 tournament format, which had more than 3,000 teams participating. The tournament also saw more than 600 colleges participating. The 16 cities included Chennai, Guwahati, Kochi, Lucknow, Jaipur, Nagpur, Bangalore, Kolkata, Chandigarh, Ahmedabad, Bhubaneswar, Delhi, Indore, Hyderabad, Pune and Mumbai. In Mumbai, celebrity Neetu Chandra was roped along with the Sacramento Kings dance team, who were flown in from the US to entertain fans during the event.



Krishnan says that one of the key learning’s for the channel from this season was that it witnessed a growth in southern markets. “Last year, we visited only Bangalore and Hyderabad. This year, besides these two, we also visited Kochi and Chennai where these markets have improved. So have also interior markets, like Jaipur, Indore, Lucknow, Chandigarh etc.” Krishnan informs.  It was also the core marketing proposition of the channel during the launch this year.



The business head opines that the potential for continued growth in non-cricket sports properties is very high and the challenge ahead for the channel would be to continue the momentum. He feels that the biggest challenge ahead can be transformed into the biggest opportunity which is to make the sport better entrenched and bigger in the country.



Speaking on this success of the new found sport, Group M ESP national director- entertainment sports and live events Vinit Karnik says, “After football, if there is a low hanging fruit, it is basketball. This is because most schools in India have had a basket, if not a proper court.  It is one of the most sampled sports at the school level but since for a long time nothing concrete was organised for players in the country, the game never got its dues. But with NBA and its 3 by 3 format, these schools and colleges will bring the sport back in lime light and the potential is set to grow.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/police.jpg?itok=DGeQBT32
TRP scam: Mumbai Police files charge sheet

NEW DELHI: After a rigmarole of over one month, Mumbai Police has filed a charge sheet in the court, in the fake TRP scam, which was busted by the city police following a complaint by Hansa Research Group, a part of the Broadcast Audience Research Council (BARC).  So far, 12 arrests have been made...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/zee.jpg?itok=riB01Uws
Zee Telugu launches Inti Guttu on 30 November

MUMBAI: As we navigate through the challenges of the on-going pandemic, viewers are looking for entertainment, love, humor and freshness in the content they consume. Staying true to its brand line ‘Aarambham Okka Aduguthone’, Zee Telugu is all set to launch a new fiction show in the afternoon slot...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/cineflix.jpg?itok=AnRh71wr
Cineflix Rights CEO Chris Bonney to retire in 2021

MUMBAI: Cineflix Rights CEO Chris Bonney is set to step down from the company next year, after eight years in the role. Bonney, who joined Cineflix Media’s sales and acquisitions arm in 2012, will retire mid-2021 following an extended period of transition when the London-based distributor will...

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/tv9_0.jpg?itok=L3CzfVHP
TV9 Network forays into Bengal market

With the aim to further reinforce its regional dominance and consolidate its position as the number one news network in the country, TV9 Network has embarked on a massive expansion plan for both its linear television as well as digital news businesses in West Bengal.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/qq.jpg?itok=XwRnolJq
Vidnet attendee Richie Mehta wins Emmy for Delhi Crime

Netflix series Delhi Crime won the Best Drama Series at the 2020 International Emmy Awards. The series features Shefali Shah, Rasika Dugal, Adil Hussain, Rajesh Tailang in key roles and is based on the Delhi police' painstaking investigation in the 16 December 2012 gang rape case in the capital.

Television TV Shows Awards
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/book.jpg?itok=t-372_s6
From ream to reel: The boom in book to screen adaptations in India

MUMBAI: From golden age classics like Gone with the Wind and To Kill a Mockingbird, to the more recent young adult adaptations of the 2010s like The Hunger Games and The Fault in Our Stars, Hollywood has a legacy of churning out book to screen iterations.

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/idol.jpg?itok=z_A6mcnF
Sony Entertainment Television onboards multiple advertisers Indian Idol 12

Sony Entertainment Television (SET) is all set to unveil season 12 of its popular vocal talent hunt programme, Indian Idol. Produced by Fremantle Media, the show has successfully completed its first-ever digital auditions – Ghar Se Manch Tak Ka Safar – in the new normal.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/23/clement_schwebi.jpg?itok=jf7VY711
WarnerMedia integrates organisational structure in India, Clement Schwebig to lead

KOLKATA: WarnerMedia International has unveiled its new-look for India, southeast Asia and Korea organization and leadership, strengthening its position and commitment to the region. This unites WarnerMedia Entertainment Networks comprising the legacy Turner and HBO businesses with Warner Bros....

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required