IOS Sports & Entertainment facilitates YES Bank's partnership with Indian Olympic Association

IOS Sports & Entertainment facilitates YES Bank's partnership with Indian Olympic Association

Team India is determined to build upon their successes and reach new heights.

Paris 2024 Olympic Games

Mumbai: As the countdown to the much-anticipated Paris 2024 Olympic Games continues, IOS Sports & Entertainment – the official commercial managers for the Indian Olympic Association, today announced the onboarding of private bank network YES BANK as the official banking partner for Team India. YES BANK will now be the official banking partner of the Paris-bound Indian Olympic contingent for the upcoming Summer Olympic Games in Paris. This strategic collaboration facilitated by the leading sports marketing agency IOS Sports & Entertainment establishes YES BANK's commitment to fostering excellence in sports, ensuring - no stone is left unturned in Team India’s preparations for the upcoming Olympic Games.

With this partnership, YES BANK which is the Official Banking Partner, joins the ranks of Adani Sportsline, JSW, and Reliance Foundation as Principal Sponsors, further strengthening the support for Team India at the Paris Olympic Games 2024.

"We are thrilled to embark on this journey with the Indian Olympic Association," said YES BANK MD & CEO Prashant Kumar. "India’s achievements in international sports have inspired the nation. The Olympics hold a significant place for Indians, uniting us in support of our athletes. YES BANK is committed to supporting Team India in their pursuit of excellence, reflecting our dedication to national pride and achievement.”

The Indian Olympic Association welcomed the partnership, acknowledging YES BANK's commitment to Team India for the upcoming Olympic Games. "YES BANK's support is a testament to their belief in our athletes' potential and dedication to building a culture of sports excellence in India," said the Indian Olympic Association president PT Usha. “Their support not only boosts our athletes’ spirit but also gives them the confidence to aim big and win the medals.”

IOS Sports & Entertainment MD Neerav Tomar - the official commercial partner of the Indian Olympic Association, also celebrated the new partnership. Tomar said, “We are delighted to onboard YES BANK as the Official Banking Partner of Team India for the upcoming Paris Olympics. YES BANK has been a great promoter of sports for a long time and this partnership with Team India for the Olympic Games not only signifies their dedication to the development of sports in the country but also our shared vision of empowering Team India to achieve unparalleled success at this year's Paris Olympic.”

He further added, “We are excited about the great things we are going to accomplish together for Team India and I would like to thank the Indian Olympic Association for bestowing us with this responsibility and their trust as the official commercial partners for Team India.”

With the Paris 2024 Olympic Games on the horizon, Team India is determined to build upon their successes and reach new heights, backed by the unwavering support of IOS, YES BANK, and other sponsors.

This partnership stands as a testament to IOS’s commitment to nurturing talent, encouraging athletes, promoting sports, and creating a collective effort to improve and bring India's best athleticism and sportsmanship to the global stage.