MUMBAI: DSport, a sports channel of Discovery Communications, have roped in fantasy sports platform MyTeam11 as the official broadcast co presenting partners along with the 4th Pakistan Super League.
Apart from MyTeam11 a host of other brands will be seen as broadcast partners for the 4th Pakistan Super League, being telecast live on DSport in India from 14 February – 17 March 2019. My Team 11 is a homegrown brand and was the co-presenting sponsors for the recently concluded Bangladesh Premier League 2019.
“Fantasy Sports is a necessity for any sport and league to grow as it’s a natural extension for the fans to stay engaged to their favourite sport even after the live action is over. MyTeam11 with their recent associations has only showcased the growing interest and increasing fan engagement in Fantasy Cricket and hence it was but natural for us to get them on board as the Broadcast Partners for the Pakistan Super League,” said Lex Sportel MD RC Venkateish, the channel management partners for Discovery Sport.
The tournament this year will be played across six cities from UAE and Pakistan. Defending Champions Islamabad United will clash against Lahore Qalandars in the season opener on the 14 February in Dubai. The tournament this season will be played from the 14 February – 17 March 2019 in Dubai, Sharjah, Abu Dhabi, Karachi and Lahore.
In context to this association, MyTeam11 COO Sanjit Sihag said, “We are aiming at achieving international presence as a leading fantasy sports organisation thus, the said collaborations. We believe our partnership with PSL can reap both the series and us, great results in terms of fan engagement.”
Further, MyTeam11 CEO Vinit Godara, highlighted how this collaboration will make PSL a popular call among fans. He said, “With MyTeam11 being a popular concept among sports fans, we believe that this broadcasting partnership with DSport for PSL can highly affect the popularity and fan base of the series. The players who will be participating in the tournament have a huge fan base in India and we are confident that the Indian fans will have a lot to look out for the future from the Pakistan Super League.”
My Team 11 is a homegrown Fantasy Sports Platform and has in the past associated with Bangladesh Premier League as “Broadcast Co-Presenting Partners,” with RuPay Pro Volleyball League as “Official Fantasy Partner,” and with DD Sports as the “Associate Partners” for India vs New Zealand T20 series.