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Indian sports viewership rides on expensive cricketing properties

In the media industry, the saying goes that if there is viewership, there are advertisements. However, this doesn't seem to be the case for the sports genre, if one were to go by BARC India's 2019 annual report.

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Sports viewership grows by over 90% in the last 4 years: BARC report

MUMBAI: The sports viewership on television, with around 90 per cent of growth, has gained most in the last four years among other genres, says Broadcast Audience Research Council (BARC) India in the yearly report of 2019. It was mostly dominated by cricketing events such as IPL and the world cup.

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BCCI chief uncertain about future of IPL amid Covid19 crisis

MUMBAI: Board of Control for Cricket in India president Sourav Ganguly is uncertain about the future of the IPL tournament amid rising cases of the novel coronavirus in the nation. He told the Press Trust of India, “I can’t say anything at the moment. We are at the same place where we were on the...

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Women’s T20 WC 2020 viewership grows three times to 5.4 bn mins

The recently concluded ICC Women’s T20 World Cup saw unprecedented growth in the consumption of T20 women’s cricket, resulting in the official broadcaster Star Sports setting new records. Consumption rose three times to 5.4 billion minutes during the tournament.

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Tokyo Olympics 2020 postponed to summer of 2021

MUMBAI: The sports industry has already taken a massive hit by the novel coronavirus that has created havoc across the globe. Now, as speculated, the Tokyo Olympics 2020 has also been postponed by a year to summer 2021, as confirmed by the International Committee of Olympics (IOC).

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