Television
Report on Hindi News Viewership

Zee Biskope turns up the humour with ‘Hasi Ke Rail Chhut Na Jaye’

The show will air Monday to Friday 9 pm onwards.

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MUMBAI: Laughter is the best medicine; especially at a time when there are limited reasons to smile. And a hearty laugh shared over something silly and witty is the best pursuit that brings families and friends together. With this thought in mind, Zee Biskope has launched a unique comedy show, Hasi Ke Rail Chhut Na Jaye. Regarded as an absolute family entertainer, the show releases on 22 February and will air Monday-Friday 9 pm onwards. The 30-minute episodic show will feature stand-up comedy, comedy gigs blended with superhit songs and comedy scene capsules from popular movies.

The show aims to lighten and brighten the day of its viewers after a tiresome day. Each episode of the show will consist of topical comedy gags on relatable topics such as marriages, lockdown, elections, Bhojpuri films and songs, liquor ban, and many more of such native issues. Comedy and light hearted memorable scenes and topical gags will provide the choti-choti khushi in the daily lives of the people from the region. Arvind Akela Kallu will be the primary face of the show along with other popular regional artists like Sehar Afsha, Abhay Pratap Singh, Mahesh Acharya, Raksha Gupta, VIP, Manoj Tiger, Sunil Saavra, KK Goswami, and many more who will raise the entertainment quotient with hilarious sketches.

ZeeL cluster head East Samrat Ghosh said, “The Bhojpuri industry has a huge gap in what we can curate for the consumer. Despite multiple movie channels, there is a dearth of content that extends beyond the magic of movies. Zee Biskope is catering to that need gap with its new comedy show. It will not just add freshness to the channel but will also open new opportunities for advertisers.”

Zee Biskope and Big Ganga business head Amarpreet Singh Saini said, “The launch of a new show which amalgamates comedy with popular comic movie songs and scenes is a strategic step in line with our positioning as a movie plus channel. Staying true to the brand promise of Aathon Pahariya Loota Lahariya, the light-hearted entertainment will provide an emotional cushion to uplift spirits when you retire after the day’s trail. It will elevate the family viewing experience.”

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