MUMBAI: Shop CJ Network has been launched in Tamil Nadu as Shop CJ-Tamil, on a 24X7 home shopping channel in Tamil Nadu.
Shop CJ Tamil will offer tailored content for the audience including exclusive offers on popular regional brands like Butterfly India and Preethi.
In India, Shop CJ says that it reaches over 8.5 crore households currently. Several leading brands such as United Colours of Benetton, Thomas Cook, Samsung, Electrolux, Prestige, Reebok, Maharaja, Puma and Intex are associated with Shop CJ.
Shop CJ CEO Kenny Shin said, “We are pleased to expand further via the fourth home shopping channel in such a short span of time. The Tamil channel will not only enhance our customer base, but will also offer a great platform for regional brands to expand their penetration. Our strategy is to build on the principle of bringing great choices with quality assurance, at the doorstep of our viewers”.
Shop CJ network CFO N. Ramakrishnan said, “The home shopping market is growing in India and Shop CJ is poised to cross Rs 1200 crores gross merchandise value this year, recording a 40 percent growth over its gross merchandise value of Rs 850 crores last fiscal. We are confident that the Tamil channel will be one of the major contributors to our revenue growth.”
Unveiling Shop CJ-Tamil, actress Trisha Krishnan said, “I am thrilled to be launching the foray of Asia’s No. 1 home shopping network in the Tamil region. People from Tamil Nadu will now have access to world class shopping experience from the convenience of their home with a connect and comfort of our own language.”
Commenting on the Tamil Nadu expansion, Shop CJ chief operating officer Dhruva Chandrie said, “Television shopping helps customers appreciate the features and benefits of the products and coupled with amazing offers makes better and trendier living affordable. Shop CJ will bring a range of products that are tried, tested and well researched to match local preferences. Shop CJ-Tamil will strengthen its presence in India and we are expecting to generate Rs. 500 crores GMV from Tamil Nadu in the next couple of years.”