Television

‘Kannadada Kotyadipathi’ now on COLORS Kannada

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/06/18/colors.jpg?itok=HHPHyOfO

MUMBAI: Knowledge never goes to waste and no matter what gender, caste, creed, social strata you belong to, education plays an integral part in shaping up your life. To prove that yet again, Colors Kannada offers you a once in a lifetime opportunity to prosperity and give wings to one’s ambitions. 

Adapted from the iconic global format ‘Who Wants To Be A Millionaire’, Colors Kannada and Studio Next are delighted to bring back Kannadada Kotyadipathi for the Kannadiga audiences – an exciting format that permits contestants an equal opportunity to make their dreams come true. With knowledge and nerve as one’s only guide, Santoor Soap Presents Kannadada Kotyadipathi, powered by Eastern Masala and Rin, with Special partner Chandrika Soap will create a stairway to instant success for aspiring millionaires. Donning the hat of the quiz master once again after 5 years, is Power Star of Kannada cinema – Puneeth Rajkummar. Premiering on Saturday June 22, Kannadada Kotyadipathi will air every Saturday & Sunday at 8:00pm only on Colors Kannada and anytime on VOOT thereafter.

Explaining the need to provide variety entertainment to the regional viewers, said Ravish Kumar Head – Regional Entertainment, Viacom18, “The language content consumers have grown enormously over the years and though their tastes vary from region to region, they all converge at family game-show formats like ‘Who Wants To Be A Millionaire’. The universality of a quiz-show brings about cohesivity in viewing making it enjoyable and enhances captive engagement. Featuring real people and stories that showcase their aspiration and reason to win a substantial sum makes for a compelling content proposition.”

He further added, “Gauging the success of our previous two editions in different languages, we’re confident that Kannadada Kotyadipathi will certainly be well received by viewers as well as the advertisers on our channel, who rely on us to bring only the best of content to Kannada television.”

Elaborating further, Parameshwar Bhat, Business Head – Kannada Entertainment Cluster, Viacom18, said, “Colors Kannada leads the roster in creating and presenting pathbreaking content for its viewers, and Kannadada Kotyadipathi is yet another example of our commitment to be industry leaders. We’re luring audience to a form of entertainment that keeps them engaged as well as invested. While the format of the game remains unchanged, we’re scaling up the production and sprucing our treatment to make it more delightful for viewers across genres and milieu; and are also bringing back on board the indomitable superstar Puneeth Rajkumar who will multitask as a host, a friend and a guide.”

The auditions for the show which were carried out in Hubli, Mysore, Davangere, Mangalore and Bangalore saw an overwhelming participation from aspirants.

Taking over the mantle of the host and quiz master yet again, said, Puneeth Rajkumar, “The thought of making a common man a ‘Kotyadhipati’ is an enticing concept. The show is fueled only by knowledge and that is what makes it so promising and gratifying. It will be heartwarming to see so many dreams come true on this platform. Looking forward to meet some stimulating minds on the hot seat.”

Kannadada Kotyadhipathi” is produced by Studio Next, the production house of Sony Pictures Networks. Studio Next holds the license of the format, for all Indian languages and has produced more than 1,800 episodes of the show across nine languages. The latest edition of Kannadada Kotyadipathi will have an upgraded look and feel including an advanced set.

On this occasion, the Head of Studio Next, Indranil Chakraborty, said, “We are extremely happy and privileged to bring the show to the people of Karnataka with their favourite host, Puneet Rajkumar and in the leading channel, Colors Kannada. We have maintained the same ethos of the show as in other languages, followed strict and transparent process for contestant selection and delivered production quality of the highest standards. Kannada Kothyadipathi will celebrate the great leveller of our Society i.e. knowledge”.

Leaving no stone unturned for the promotion of the show, COLORS Kannada has designed a 360-degree marketing and promotional campaign with touchpoints across On-ground, Outdoor, Radio, Print, Cross channel and Digital.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/sprite.jpg?itok=8UW5ge2E
BARC week 46: Sprite makes a comeback in top brands list

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 14 November and 20 November 2020. The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/1.jpg?itok=KpNJtQs5
Advertisers cannot be fence-sitters in today’s time: BBC’s Rahul Sood

2020 has been a wild year for the news industry. On the up side, viewership skyrocketed in the wake of Covid2019 pandemic; then again, it drew aggressive flak from viewers and advertisers alike for their reportage in a number of high-profile cases, including the Sushant Singh Rajput suicide.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/abp.jpg?itok=_nD0RVR5
ABP Network moving beyond usual ad spots through integrated content

Over the years, ABP Network has earned a place in the country as a reliable multi-lingual network. With the winds of change, it has strengthened digital presence as well as clocked over four billion views on YouTube, more than ten million followers on Twitter and around 21 million on Facebook.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/amit.jpg?itok=hlHHnJTF
71% Indians trust their news sources, survey reveals

KOLKATA: According to the global survey by The Trust Project and Ipsos titled ‘Trust Misplaced?’, 71 per cent urban Indians and 64 per cent global citizens believe they have easy access to news from sources they trust. At least six in 10 urban Indians (59 per cent) say they read news they can...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/barc.jpg?itok=qgM0b60r
BARC week 46: Sony Sab replaces Colors in urban market

MUMBAI: Sony Sab has replaced Colors on second spot in the urban market in week 46 (Saturday, 14 November 2020 to Friday, 20 November 2020) of Broadcast Audience Research Council of India (BARC) data. Dangal has slipped down to ninth place on pay platform.  Pay Platform

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/zee.jpg?itok=26_yeHJ5
Zee Telugu to premiere emotional thriller Penguin

MUMBAI: Prepare for goosebumps this Sunday evening as Zee Telugu will take you on a chilling journey with the world television premiere of the emotional thriller movie Penguin. Set in the sylvan surroundings of Kodaikanal, the film sketches the trauma of a mother and the lost son who is trying to...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/cnn.jpg?itok=GXTaNGr8
CNN International to broadcast Turner Sports’ exclusive presentation of Capital One’s The Match: Champions for Change

Turner Sports will present Capital One’s The Match: Champions for Change, a premier golf event with the World Golf Hall of Famer and crossover legends competing – Phil Mickelson, Charles Barkley, Stephen Curry and Peyton Manning.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/mn.jpg?itok=seJMjnc4
MN+ & Romedy NOW to simulcast Indian television premiere of Little Women

MUMBAI: Offering best of Hollywood movies to its viewers, MN+ and Romedy Now is all set to simulcast the Indian television premiere of Little Women, on 29 November, at 1:00 PM and 9:00 PM. An adaptation of Louisa May Alcott's 1868-69 two-volume novel of the same name, Little Women is a modern...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/tweet_0.jpg?itok=48kEMtFi
CNBC-TV18 Storyboard, Twitter come together to show #BestofTweets

NEW DELHI: CNBC-TV18’s Storyboard has partnered with Twitter to launch a special series, #BestofTweets, to offer much-needed brand insights and momentum during these times.

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required