Television

Eastern Media rebrands Odia infotainment channel Kanak TV

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/09/15/Untitled-1_8.jpg?itok=3SGGyXdO

MUMBAI: In a bid to stay head to head with competition, Odisha based Eastern Media has revamped its Odia language infotainment channel Kanak TV as Kanak News. With the re-branding exercise, the channel is also eyeing a larger chunk of ratings.

The channel started operations in 2009 and airs 24/7 news, current affairs and entertainment content. Post the revamp, Kanak News will sport a new tagline of ‘Paribartanara Swara,’ and will aim at being the voice of change for the people of Odisha across the horizon.

Eastern Media executive director Tanaya Patnaik says, “A complete revamp had been on the cards for a long time now. With almost a dozen players in the market, it was important for us to change the way we look at news. We wanted to redefine the concept of prime time news. For us, every hour is prime time. We have been implementing these changes for the last couple of months and the response and ratings have been highly encouraging. Kanak News has a very young and energetic team and it has been working for us.”

Providing an insight into the rebranding, Patnaik tells Indiantelevision.com, “It has been six years since we started operations and seeing other players, we thought it was time for us to undergo a revamp. As a part of the revamp, we will change our editorial strategies also. We will shift away from the bulletin formula to a more breaking news and debates situation. Previously, we had 60 – 65 per cent of news with the rest as current affairs. Now it will be a 80 - 20 proposition.”

The channel will continue to be a free to air and hence relying on advertising revenue. “It will take time for pay channel phenomenon to work in Odisha. There are only two local pay channels in the state now. There are huge number of viewers in the state but 10 channels are a little too much at times,” she adds.

Elections are the biggest source of revenue for both national and regional news channels. The national election and the state elections are held at the same time in Odisha, which impacts the business of news channels hugely. The ad rates normally fluctuates between Rs 500 - 600 but during elections it goes up to almost Rs 1500.

Eastern Media also owns the largest circulated Odia daily broadsheet, 'Sambad' and radio channel Choklate 104 FM. Kanak News will use the resources of its sister companies.

Speaking about how TAM ratings still decide the ad rates in the region, Patnaik says, “BARC is yet to give us data so clients are referring to TAM analysis. All the news channels are bragging about the ratings on air and promoting it aggressively and clients are going by that. Generating higher ratings is the other important reason behind us going through a revamp.”

There are 140 to 200 TAM peoplemeters in Odisha and the number is innocuous when compared to the television households in the state. Nowadays, it is claimed that news is consumed most through internet, while television and newspapers are no longer the primary sources of information. However Patnaik begs to differ. “Unlike other states, newspaper circulations is still going up in Odisha. Additionally, there are many first time television buyers, so the primary sources of audio visual content consumption or news consumption are the traditional print and broadcast media and it will continue to be the same for the next six years at least. Internet is growing but at snail’s speed.”

When it comes to penetration, cable remains the clear dominator in Odisha as 70 - 80 per cent of the population are cable TV subscribers, whereas areas uncovered by cable have DTH penetrations.

Kanak News is available on Ortel Communication, Variety, Hathw@y and D2H platforms -- Tata Sky, Dish TV and Jain Hits.

Eastern Media chairman Soumya Ranjan Patnaik will continue to be the editor-in-chief and senior journalist Manoranjan Mishra will also be a part of the channel.

Talking about the philosophy of the channel, chairman Soumya Ranjan Patnaik says, “Our stand is clear. We are not a neutral news channel. We have taken sides. We have taken sides for Odisha and every Odia and will be uncompromising while pursuing the State’s interest.”

With its rebranding, the channel has also incorporated a few new programmes to its bouquet like Jatra Chalichi, Jeebana Ra Canvas, Business Leaders, Crime Reporter and Page 3 amongst others.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/barc.jpg?itok=5LYQzb_l
Screentime of sports celebrities grew in IPL 13 ads, says BARC

MUMBAI: IPL 13 was the much-needed break that enlivened Indian audiences from the Covid2019 pandemic-induced gloom. While the tournament was played in the UAE, it saw scores of brands advertising during the game to reach out to their audiences. This year, the league clocked over 400 billion viewing...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/ipl.jpg?itok=1NImH8wc
IPL has 86 million fans in India: Ormax Media study

MUMBAI: Chennai Super Kings (CSK) is the IPL team with the biggest and most hardcore fanbase, a study by Ormax Media has revealed. With 26.8 million fans, the MS Dhoni-led CSK has emerged as the strongest franchise, as per the findings of the IPL Franchise Fans report, based on a research conducted...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/edit.jpg?itok=3iE2UnXw
Editors Guild constitutes legal advisory panel on media freedom

<p>NEW DELHI: The Editors Guild of India has constituted a legal advisory panel that will advise and work with it on important issues pertaining to press freedom. It shared in a statement that the panel will help the Guild craft responses to the complex web of civil and criminal laws that are...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/com.jpg?itok=rpxyrceR
Comcast-owned Sky signs deal with eOne

MUMBAI: Sky, Comcast’s European pay-TV giant, has entered into a “long-term” partnership with Entertainment One to give its customers in the UK and Ireland access to hundreds of Hasbro’s films. The deal includes nearly 200 titles from eOne’s library, such as the Twilight saga and Dallas Buyers Club...

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/vn.jpg?itok=KEcvf-2o
Cartoon Network India serves up ‘The Tom and Jerry Show’ with an Indian tadka!

MUMBAI: Cartoon Network’s long-running, classic chase comedy, The Tom and Jerry Show, is now available in India with ‘Badle tevar aur flavour’! For the first time ever, the iconic show has been dubbed with Hindi, Tamil and Telugu commentary, bringing the duo’s legendary tales to Indian kids in a...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/chrom.jpg?itok=6j7F0dzK
Chrome DM week 46: Business news genre emerges as top gainer

NEW DELHI: Business news genre is the top gainer for week 46, 2020 of Chrome Data Analytics and Media data. The genre clocked a marginal growth of 0.36 per cent. In this category, CNBC Awaz has gained the highest OTS with 81.9 in the HSM excl < 1 market. OTS is the actual census-based percentage...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/star.jpg?itok=VsJyF1FR
Star India scores Cricket South Africa media rights till 2024

Strengthening its cricket portfolio, Star India has acquired the media rights to Cricket South Africa (CSA) till the end of the 2023/24 cricket season across Asia, Middle East and North Africa.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/prabhu_chawla.jpg?itok=JTKYdvKs
Prabhu Chawla returns to India Today Group

New Delhi: In a major development, India Today Group has brought back veteran journalist Prabhu Chawla as editorial consultant for TV Today Network. He will be starting with the group from 1 December 2020. He will be seen weekly on Aaj Tak where he will be interviewing the most prominent...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/piya-naam-ka-diya.jpg?itok=u4-x9L9l
Synpronize enters into multiple key African content deals in Ghana, South Africa, and for pan-Africa

Nitin Michael and Hasnaa Descuns, co-founders of Synpronize, a Dubai-based content distribution and production company, announced that multiple program deals were entered into for Africa with eTV, Onua TV, and StarTimes. 

Television Production House Film Production

Sign up for our Newsletter

subscribe for latest stories

* indicates required