MUMBAI: Viacom18’s regional GEC, Colors Tamil, has associated with Indiantelevision.com as summit partner for its event Tele-Wise Tamil. This day long summit aims to take a deep dive into various perspectives from national and regional broadcasters, media agencies and content creators. Tele-Wise’s first leg will take place on 6 August at the ITC Grand Chola in Chennai.
While Tamil Nadu boasts of a vibrant TV ecosystem, industry watchers are convinced there is scope to push the envelope on content, advertising and distribution fronts.With ‘Power of Television’ as its theme, the objective of Tele-Wise Tamil is to bring together industry stakeholders to understand and find potential solutions to issues faced by broadcasters &advertisers in the state.
The state has over 35 channels offering Rs 11.6 crore seconds of advertisement annually; the Tamil TV boasts of Rs 2,000 crore-plus potential. For perspective, that is nearly 10 percent of India’s total TV ad spend coming from just one state.
Having launched Colors Tamil just over a year ago, the channel has carved out a unique place for itself in this highly competitive market. The rapid progress made by Colors Tamil is largely due to its slate of progressive content and production value as one of the key differentiators.
“The Tamil television industry is at the threshold of change and positive engagement amongst stakeholders will only helpits growth potential. The inaugural edition of indiantelevision.com’s Tele-Wise Tamil promises to deliver great value in terms of insightful panel discussions and powerful debates.”, said Ravish Kumar, Head of Regional TV Network, Viacom18.
The summit will bring together some of the finest minds in the ecosystem leveraging the bright spots of the Tamil market and highlighting the areas that need fine-tuning. With one-on-one chats, panel discussions and presentations dissecting all the important factors at play in the state, concerning broadcasting business, Tele-Wise Tamil, promises to enlighten its audience with insights on what drives national & local advertisers along with views from some of India’s biggest broadcasters.
Among the key speakers at the summit will be Colors Tamil Business Head Anup Chandrasekharan, ZEEL EVP and Cluster Head South Business Siju Prabhakaran, News18 Network CEO – languages Karan Abhishek Singh, BARC India COO RomilRamgarhia, Vikatan Group MD B Srinivasan among others.
Tele-Wise Tamil will also witness India’s leading brands like Paytm, TVS Auto, and Bharat Matrimony among others being represented by their custodians.