HYDERABAD: Star Maa’s flagship reality show Bigg Boss concluded its fourth season with a record-breaking grand finale. On 20 December 2020, contestant Abhijeet Duddala lifted the trophy at the star-studded gala event, taking home the Rs 25 lakh cash prize and a bike.

This event has created a landmark viewership with record ratings of 21.7 TVR, including HD viewership among the urban 15+ viewers. Across the twin states, a staggering 12.3 million impressions was recorded, proving yet again that this show is an unparalleled viewing experience. Social media is already abuzz with fans asking for an early season in 2021. 

Star Maa with its distinct and rounded leadership is all set to scale greater heights in 2021 with a slew of fiction and nonfiction shows.