Bigg Boss season 4 has given me great satisfaction, says host Nagarjuna

In the past 12 weeks 83 per cent of the people in the twin states have sampled Bigg Boss season 4

MUMBAI: Star Maa’s biggest reality show Bigg Boss season four is currently on air after having launched in the midst of the pandemic in September. The show which has had three successful seasons in the past has beaten its own records this season with an explosive launch of 20+ TVR (SD+HD) and a week on week strong performance enjoying a slot share of 42 per cent+ (SD+HD) among the four GECs. Using the massive platform of Bigg Boss, Star Maa consolidates its primetime each year and launches some new blockbuster shows. This year spurred by the success of the season and the love the audience has shown the property, Star Maa has boldly moved Bigg Boss to 10pm on weekdays and brought one of its biggest fiction properties Vadinamma to the 9:30pm slot. With this the Star Maa primetime now extends till 11pm promising its viewers an extra half hour of entertainment each night.

Bigg Boss which now has six contestants fighting for the title of this year is at its entertaining best. With contestants from diverse backgrounds and very varied strengths, the climax promises to be something to watch out for.  Host Nagarjuna said “The greatest satisfaction is when you can entertain crores of audience every week. And that too in the difficult times of pandemic. Bigg Boss season 4 has wiped off the previous records established by Bigg Boss season three at a national level. 20+ TVR made it the biggest launch of Bigg Boss show ever, 4 Crore tune ins in AP and Telangana in the latest week are just indications of love showered by viewers. In the past 12 weeks 83 per cent of the people in the twin states have sampled Bigg Boss season four. It’s a remarkable feat. And now we are entering into the most exciting phase Finale of the show building further momentum. My heartfelt gratitude to the audience of Bigg Boss season four.”

Latest Reads
Star Sports unveils ICC Men’s T20 World Cup official anthem

Mumbai: Star Sports, in association with ICC, has released an official anthem called "Live the Game" for the ICC Men’s T20 World Cup.  The campaign is conceptualised by Star’s creative team and it highlights how the game of cricket transcends boundaries to bring fans across the globe together.

Television TV Channels Sports
Zee Ganga begins its new journey with superstar Nirahua in Varanasi

Mumbai: Zee Ganga, a premium GEC channel by Zee Entertainment Enterprises Ltd (Zeel) - which is redefining Bhojpuri content, has announced its journey with a fresh array of never before seen original content for the audience. On Thursday, the channel initiated the launch in Varanasi with one of the...

Television TV Channels Regional
Sony Yay! unveils its content lineup for festive season

Mumbai: Sony Yay!, the kids’ entertainment channel under Sony Pictures Networks India (SPNI), has announced to serve audiences 140 hours of fresh content during the festive season including six shows and eight telemovies. The channel has unveiled a slate of new launches, fresh programming and films...

Television TV Channels Kids
Zee-Sony entity to generate close to $2 billion in revenue

Mumbai: Zee Entertainment Enterprises Ltd (Zeel) on 22 September announced its plans for a merger with Sony Pictures Networks India (SPNI). The merged entity will be the largest media and entertainment player in India with a scale close to $ two billion in revenue.

Television TV Channels GECs
The Q to premiere MX original show 'Aashram' on TV

Mumbai: The Q has partnered with MX Player to bring its critically and commercially successful original series “Aashram” to television. The first season of the show will air on 11 October at 8:30 p.m from Monday to Friday followed by the second season. Directed by Prakash Jha, the crime thriller...

Television TV Channels Movie Channels
The whys and wherefores of the Zeel-SPNI merger proposal

After days of conjectures fueled by boardroom battles, Zee Entertainment Enterprises Ltd (Zeel) pulled off a tour de force early on Wednesday announcing the company’s plans for a mega-merger with arch-rival Sony Pictures Networks India (SPNI).

Television TV Channels Viewership
Vipul Nagar appointed as Colors Gujarati business head

Viacom18 has announced the appointment of Vipul Nagar as business head for Colors Gujarati.

Television TV Channels Regional
Zee Entertainment is Global Citizen Live’s India broadcast partner

Mumbai: International advocacy organisation Global Citizen in partnership with Wizcraft recently announced that Mumbai will be represented in Global Citizen Live’s broadcast. The organisation, on Wednesday, said that Zee Entertainment Enterprises Ltd will broadcast the festival on its television...

Television TV Channels GECs
Neilsen announces ‘Impressions-First Initiative’ for cross-platform measurement

Nielsen has announced that it will take the lead on an “Impressions First Initiative” to support an industry-wide move to impression-based buying and selling in local markets across the US. The move to impressions will occur in conjunction with the integration of broadband-only (BBO) homes into...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required