Report on Hindi News Viewership

Big Ganga all set to bring its festive offering ‘Faguaa 2021

The two-hour musical show will host the biggest names of the Bhojpuri industry.

MUMBAI: Marching into the month of Holi, known as Faguaa in the Purvanchal region, sees one eagerly await one of the biggest festivals in the country. With the aim to add colour in the lives of its viewers, Big Ganga is once again all set to bring a vibrant Holi special line-up with Faguaa 2021.The celebration of Faguaa will be weaved around a specific theme to make it more engaging and entertaining. Regaling its audience wholeheartedly, the two-hour musical show, clubbed with storytelling, will see the biggest names of the Bhojpuri industry coming together for this year’s celebration.

Big Ganga’s Faguaa is one of the marquee festive properties on the channel and taking the legacy forward, the gala celebrations this year will feature two hours of rib-tickling moments, singing and dance performances. Over the past three years, the Faguaa slot has always performed more than double in the Bhojpuri category and its own platform with the average performance ratings of Faguaa being more than 0.75 TVR (Nccs 2+, BH, U+R).

The celebrations in the past have witnessed the biggest celebrity associations across the industry with stars like Mika Singh, Pawan Singh, Khesari Lal Yadav, Ravi Kishan, Manoj Tiwari among others mesmerising audiences with their performances. In what is a fitting testament to the event’s popularity, the previous edition of Faguaa witnessed more than a thousand live spectators during this single-day event.

Zee Biskope and Big Ganga business head Amarpreet Singh Saini said, “Faguaa is one of the biggest celebrations in the region and we, at Big Ganga, with our property, have created a legacy which has left behind its mark on the hearts and minds of our ardent fans. This year is going to be even more special as our offering, which is based on a specific theme, will  see audiences revel in the Bhojpuri celebrations.”

Big Ganga is known for entertaining the audience with its unique content all around the year while adding value in their lives through family-oriented offerings, festive events and shows like Jai Chhathi Mai, MemSaab no 1 etc. With more and more in the bucket to offer, the channel is redefining entertainment and original content for its regional audience through recently launched family game show Muraitha Maidaan and a few other upcoming offerings.

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